This Week's Playlist: Understanding GEO and AEO Christmas week brings something different—a single compilation episode that addresses one of the biggest marketing shifts happening right now. Leader Generation host Tessa Burg compiled insights from five experts on generative engine optimization and answer engine optimization. The compilation format allows you to hear multiple perspectives on the [...]

The United States of the mid 19th century is ripe with stories of timeless legends and colorful characters who defined the Great American West. Cowboys, lawmen, and men in black hats clashing at the O.K. Corral or dueling in the dusty streets of Virginia City continue to capture our imagination. When we picture the Wild [...]

Every marketer has asked themselves the same question: Is AI coming for my job? In this episode of Leader Generation, Host Tessa Burg and David Berkowitz, Founder of High Caliber AI and the AI Marketers Guild, explore how marketers can start viewing AI as a collaborative tool instead of a threat to their careers. David [...]

If you’ve been watching AI tools race into marketing and tech, but aren’t sure what’s hype and what’s actually useful, this episode is for you. Mod Op’s Head of Technology in Calgary, Derek McBurney, unpacks how generative AI, code assistants and “vibe coding” are really changing the way digital experiences get built. He explains in [...]

John Powers, former CIO and Chief Transformation Officer at Deloitte and now Executive in Residence at Mod Op, shares practical ways to turn AI, data strategy, and governance into a real competitive advantage. He explains why smaller, more nimble companies can finally “punch above their weight,” how to spot the fastest wins, and where custom, [...]

What happens when AI and people work side by side instead of in competition? In this episode of Leader Generation, Tessa Burg talks with John Arnold, Head of Strategic CRM Advisory at Creatio. They discuss the company’s new global study on AI agents and no-code platforms, and what it reveals about the future of work. [...]

Feeling buried under too many marketing tools and platforms? You’re not alone. In this episode of Leader Generation, Tessa Burg talks with John Arnold of Creatio about how AI and no-code technology are cutting through the clutter to help marketers get things done. John shares what he’s seeing in the real world—from his days at [...]

In this Leader Generation episode, CEO Gabe Lullo shares the playbook Alleyoop uses to turn “more pipeline” into real revenue. You’ll hear how to fix unqualified pipeline syndrome by aligning on a clear ICP, catching buyers at the right time and using the BDR function as the bridge between marketing and sales. Gabe breaks down simple [...]

Marketing technology is evolving faster than most teams can keep up—but it doesn’t have to feel overwhelming. In this Leader Generation episode, host Tessa Burg talks with Laura Stevenson, Mod Op’s new EVP of Data and Marketing Automation, about how to turn data chaos into clarity. Laura draws on over 20 years of experience leading [...]

What happens when a marketing agency invests $10 million in AI—not to replace people, but to empower them? In this episode of Leader Generation, Tessa Burg talks with Eric Bertrand, CEO of Mod Op, to reveal how the agency’s bold investment is reshaping the future of marketing. Together, they break down how AI is transforming [...]