What if you could boost marketing performance, cut costs, and launch campaigns in minutes, not days? In this episode of Leader Generation, Tessa Burg talks with Martin Kristiseter about the real-world impact of AI on performance marketing. From automating tedious workflows to using data-driven insights for creative optimization, Martin shares how his team is using [...]

Alex Seidita, Chief Information Officer at Aspida, and Tessa Burg talk about how organizations can successfully navigate technological transformation—especially in the age of AI. With more than 35 years of IT leadership experience at organizations like Motorola, Citibank, Home Depot, MetLife, and now Aspida, Alex shares how major shifts like data warehousing, virtualization and cloud [...]

What happens when you combine decades of sales wisdom with cutting-edge AI coaching? You get a fascinating conversation about the future of sales performance. In this episode, Chris and Corey sit down with Jared Zelman, CEO of Othello (formerly Cicero), who's built an AI virtual assistant that coaches sales reps through every part of their [...]

Tessa Burg and Aaron Grando break down one of the most talked-about topics in AI right now: context engineering. If you've been using AI tools and wondering why your outputs sometimes sound generic or miss the mark, this episode is for you. Aaron explains how context engineering helps AI better understand what you want by [...]

In this episode of Leader Generation, Creative Director Leu Solomon shares a real-world example of how AI helped her and the Mod Op team deliver a complex creative project under tight budget constraints, without sacrificing quality. Leu walks us through the challenge: Creating a single hero image featuring up to nine custom building illustrations for [...]

Kate Long, VP of Marketing at Crunchbase, shares how her team is leading a bold transformation—from a product-led growth model to a sales-led, AI-powered strategy. In this conversation, Kate breaks down how Crunchbase is leveraging predictive signals to deliver meaningful value earlier in the buyer journey, before prospects even know they’re in-market. Kate also opens [...]

Retail media is evolving fast, but not always in the right direction. In this episode of Leader Generation, Drew Cashmore, Chief Strategy Officer at Vantage, joins Tessa Burg fresh from the Cannes Lions Festival to break down the most significant conversations shaping the future of retail and commerce media. Drew shares what he's seeing across [...]

Deborah Fell sits down with Jeff Grass, CEO and co-founder of Hungry Marketplace, to explore how exceptional leadership and company culture can turn a 95% revenue loss into a thriving business. Jeff shares the remarkable story of how Hungry Marketplace—a food tech platform connecting local chefs with corporate clients—survived the COVID-19 pandemic and emerged stronger [...]

If you’ve ever wondered how to go beyond ChatGPT and actually connect AI to real-world systems and workflows, this Leader Generation conversation is for you. Tessa Burg gathers with three Mod Op experts—Fabio Fiss, Aaron Grando and Javier López—to break down key technologies like MCP (Model Context Protocol) and A2A (Agent-to-Agent). The team explains how [...]

The way people search for information is changing fast. In this episode of Leader Generation, Tessa Burg is joined by Maurice White and Chris Harihar for a discussion about Generative Engine Optimization (GEO). They explore how search behavior is evolving with the rise of AI tools like ChatGPT and Perplexity, and what that means for [...]