Tessa Burg and Aaron Grando break down one of the most talked-about topics in AI right now: context engineering. If you've been using AI tools and wondering why your outputs sometimes sound generic or miss the mark, this episode is for you. Aaron explains how context engineering helps AI better understand what you want by [...]
In this episode of Leader Generation, Creative Director Leu Solomon shares a real-world example of how AI helped her and the Mod Op team deliver a complex creative project under tight budget constraints, without sacrificing quality. Leu walks us through the challenge: Creating a single hero image featuring up to nine custom building illustrations for [...]
Kate Long, VP of Marketing at Crunchbase, shares how her team is leading a bold transformation—from a product-led growth model to a sales-led, AI-powered strategy. In this conversation, Kate breaks down how Crunchbase is leveraging predictive signals to deliver meaningful value earlier in the buyer journey, before prospects even know they’re in-market. Kate also opens [...]
Retail media is evolving fast, but not always in the right direction. In this episode of Leader Generation, Drew Cashmore, Chief Strategy Officer at Vantage, joins Tessa Burg fresh from the Cannes Lions Festival to break down the most significant conversations shaping the future of retail and commerce media. Drew shares what he's seeing across [...]
Deborah Fell sits down with Jeff Grass, CEO and co-founder of Hungry Marketplace, to explore how exceptional leadership and company culture can turn a 95% revenue loss into a thriving business. Jeff shares the remarkable story of how Hungry Marketplace—a food tech platform connecting local chefs with corporate clients—survived the COVID-19 pandemic and emerged stronger [...]
If you’ve ever wondered how to go beyond ChatGPT and actually connect AI to real-world systems and workflows, this Leader Generation conversation is for you. Tessa Burg gathers with three Mod Op experts—Fabio Fiss, Aaron Grando and Javier López—to break down key technologies like MCP (Model Context Protocol) and A2A (Agent-to-Agent). The team explains how [...]
The way people search for information is changing fast. In this episode of Leader Generation, Tessa Burg is joined by Maurice White and Chris Harihar for a discussion about Generative Engine Optimization (GEO). They explore how search behavior is evolving with the rise of AI tools like ChatGPT and Perplexity, and what that means for [...]
Aaron Grando guest hosts on this episode of the Leader Generation Podcast, where we explore the fast-growing world of "vibe coding" with Joe DiGiovanna, VP of Technology, and Fabio Fiss, head of the DX team at Mod Op. If you’ve heard the term “vibe coding” floating around but aren’t quite sure what it means—or how [...]
What if you could stretch your media budget without spending more? In this episode of Leader Generation, host Tessa Burg talks with Wandrille Leroy, the brains behind the Scibids AI at DoubleVerify, about how marketers can get more value from their ad spend using smarter, customizable automation. Wandrille explains how Scibids helps marketers take control of their [...]
What happens when an old-school creative jumps headfirst into AI? In this episode of Leader Generation, Tessa Burg talks with Sergio Cardona for an eye-opening look at how technology is changing the creative process. Sergio shares his journey from traditional design roots to becoming a leader in AI-driven creativity, showing how curiosity and adaptability can [...]