Wile E Coyote, The Power of the Welcome, Strategy Without Empathy

March 27th|Blog, Funnel Radio|

During National Women’s History Month, Leader Generation welcomes Nicole Purcell for a conversation about creative leadership. While so many conversations right now are focused on AI, this episode shifts the spotlight to something just as powerful: hospitality, intuition and the kind of human-centered thinking that makes teams thrive and people feel seen. Nicole shares how [...]

Who’s the Key Man? The Measuremet Trap, Tornados & Blankets, God’s Sparkly Tow Truck

March 19th|Blog, Funnel Radio|

Ever feel overwhelmed by all the data and metrics coming your way? You're not alone. In this episode of Leader Generation, Tessa Burg talks with Scott Sutton about one of marketing's biggest challenges: figuring out what's actually worth measuring. Scott shares real-world insights from his experience managing media for major restaurant brands like Hardee's and Carl's [...]

Rethinking Marketing Measurement, The Loneliest Job in the World, The Promise of Time, Getting Over the Ask

February 27th|Blog, Funnel Radio|

Marketing used to feel more predictable. You picked your channels, launched a campaign and tracked performance in a fairly linear way. Today? Consumers are bouncing between social, search, streaming, AI tools, connected devices and more—all before making a decision. In this episode, Matt Fanelli joins Tessa Burg to unpack what’s actually broken in marketing measurement [...]

Death of Trade Schools and the Effect, Restraint as a Tool, Seniors and Their Renewed Purpose

February 11th|Blog, Funnel Radio|

Kevin Stevick, CEO of RH Shepard joins Deborah Fell and shares hard-won wisdom from 40 years in manufacturing: your people aren't a cost center—they're your competitive advantage. Kevin breaks down why the most successful private equity leaders treat workforce investment exactly like capital equipment purchases. Clean up the shop floor. Improve benefits. Increase wages. These [...]

Tool Addiction, Building Capabilities That Actually Scale, The Venture Studio Model, From Instinct to Customer Insight

January 22nd|Blog, Funnel Radio|

Tessa Burg sits down with Michael Ditter, Director of Artificial Intelligence Strategy and Emerging Technology at Diageo, to explore the transition from AI experimentation to scalable enterprise integration. With 15 years at the intersection of consumer goods, strategy, and technology, Michael shares how Diageo shifted from small pilots to a capability-led transformation focused on three [...]

Marketing as Product, Clean Up Your Cap Table in 6 Months, How Content Churn Killed Quality – and we let it happen!

January 8th|Blog, Funnel Radio|

Alan Kipust joins Leader Generation to discuss the massive shift happening in marketing organizations right now. As Mod Op's newest Executive in Residence, Alan brings decades of product leadership experience from Amazon, Chewy, Ford, and Uber to tackle how marketing teams can survive—and thrive—through AI transformation. The conversation cuts through the hype to address what's [...]

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