Employer branding, The B-side leadership, IP opportunities, Lowering insurance rates, Marketing in a recession

December 1st|Blog, Funnel Radio|

What helps make someone an effective leader? According to Market Dominance Guys guest, Paula White, the Leadership DJ of Side B Consulting, it’s all about employing a leader’s human side along with their business side when they connect with their team. Using music and musician metaphors, Paula helps leaders discover the aspects of their flip [...]

Embrace, Don’t Edit, the Thoughtful Pause

November 17th|Blog, Podcasting Tips|

Recently we were editing an appearance of one of our hosts on another show. They had edited the episode so tightly, there wasn't even an exhale between the host's question, the guest response and the next question. Realizing sometimes there can be uncomfortable silences between question and answer, and the next question, there is also [...]

If a Word Glitches, Find It Somewhere Else

November 4th|Blog, Podcasting Tips|

Anyone who has listened to podcasts regularly, and anyone who has edited them knows what "Zoom Twang" is. It's when a word or syllable is glitched due to bandwidth or gremlins in the recording and the word or syllable is LOST. It's just not there. Many times, you can simply edit it out. But what [...]

Go to Top