Cold-Call Kiss of Death, Lender Letters, Win At Retail In The Changing CPG Landscape
During a discovery call, marketing language, also known as “selling your product or service,” is entirely appropriate. But if you foolishly use marketing language during your first conversation with a prospect — well, that, my podcast friends, is the cold-call kiss of death. Join these three successful cold-callers, Chris, Corey, and James, as they discuss [...]