You have a show, or perhaps you've been invited to be on a podcast. It's a lot of fun and a great way to spice up the conversation you usually only have in writing, in a pitch, on social media. Many hosts will record a show, edit it, put on their music, insert commercials and [...]
Without a Sales Process Your Business is a Lottery Michael Alexander reminded me that companies should review the marketing and sales process to the same degree as they review and improve manufacturing. “Everyone does a high five,” he says, “When manufacturing improves its efficiency by a point or two and yet marketing and sales run [...]
This is a two part entry taken from the white paper: How Thought Leadership Can Be Shaped by Streaming Internet Radio In our social-driven world, thought leadership is becoming a much sought-after branding position says Modern Marketing Partners in its white paper “Thought Leadership Marketing Guide: Tips & Trade Secrets for Success.” TLM (Thought Leadership Marketing) was [...]
A whitepaper by James Obermayer. Image links to the PDF whitepaper. This white paper discusses using digital steaming live internet radio programs and podcast replays as the content source which infuses the thought-leadership message in articles, books, ebooks, white papers, blogs, nurture content, on-demand replays, press releases and email messaging to clients and [...]