Chris Beall and Corey Frank take us on a nostalgic journey through the evolution of sales tech and the intriguing world of AI. They start with a blast from the past, reminiscing about a 1960s AI program called Eliza, which acted as a non-directive therapist, fooling people into thinking it was a friend. Fast forward to the present day, they question the true value of CRM systems, pondering whether they actually help make money or just keep salespeople organized. Corey shares a road trip story of stumbling upon racks of rock salt in Alabama, sparking the idea of the right people selling the right tools. Chris passionately emphasizes that onboarding salespeople should involve engaging them in discovery meetings from day one to boost their success.
On Success Beneath the Surface, Deborah adds commentary to last week’s episode. We often claim to know our customers, but do we really grasp their desires and needs beyond the surface level? Deborah shares a personal experience that perfectly illustrates this point. The key is to look beneath the obvious and ask the right questions.
In this episode of Leader Generation, Tessa Burg and Matz Lukmani dive deeper into Google Performance Max. If you’re a marketer who isn’t seeing the expected results from Performance Max, they cover some tips to help you turn the tide. They discuss how to continue optimizing and improving performance once your campaign is up and running. Plus, Matz shares new features and enhancements on the horizon—and so much more.
Dr. Jeff Guden and Dr. Jack Kain give us some reminders about drug testing. Today in the US, nearly 50 million patients are prescribed medications for mental health conditions, and that number is growing. Many of these medications are scheduled drugs / controlled substances. Drug testing is a critical tool to help monitor medication adherence for patients taking these medications. Drug testing can help in establishing a baseline for patients and help identify medication use or non-use, detect use of illicit substances, and help to prevent potential drug-drug interactions and harmful poly-substance use.
Jo Dale Carothers has just published Royally Deceived. I sat with her yesterday to talk about the process of someone who works full-time AND wants to be a published author. One of her big takeaways – research free resources, talk to other authors in your genre, and put together a team. Here is an excerpt from the interview. If you know you have a book in you, you’ll want to listen to this episode.
On The Granite List Live, Leigh and Sally take a deep dive into the world of pharmacy benefit managers and all things drug-related on the employer side. they are joined by Joe Huntsman, CEO of FountainRx, Zac Hanson, Director of Business Development for RxPreferred, and Josh Butler, President of Butler Benefits Group. They each bring their own unique perspectives to the discussion as they’re all looking to provide the best quality care for employees at the lowest cost for employers.
Finally, Fr. Anthony leaves us with a reminder of what it means to belong to a community. He says, “As a parish community, we have the responsibility to give this place a sense of belonging not for just us but those coming to visit, to find rest in Christ not only in the liturgy but through relationship building and our interaction with one another. That is how we will find rest for our souls.”
