In the Market Dominance Guys’ second part of their conversation with Richard Rabins, CEO and Co-Founder of Alpha Software, Chris, Corey and Richard delve into the delicate balance of using humor effectively in sales. Chris Beall shares insights on guiding prospects through emotional transitions, from fear to trust, using the power of laughter and surprise. However, the discussion also explores the risks of pushing humor too far and the importance of knowing when to rein it in. Richard and Corey Frank examine the idea of teaching humor, drawing parallels between sales and the world of comedy and performance. They emphasize the significance of confidence, vulnerability, and the ability to read your audience to avoid alienating prospects. Join us as we navigate the comedic conundrum of harnessing wit without crossing the line, and discover how to strike the perfect balance for building genuine relationships with prospects.

In this interview with Lena Petrova, Founder and CEO of Ad Astra, host Deborah Fell and listeners learn how she has built a successful language services company focused on cultural understanding. Lena discusses curating a team around shared principles and vision, seeking people who align with the company’s higher purpose. She sees AI as expanding, not replacing, human capabilities and believes creativity and emotions will endure. Ad Astra localizes languages, meeting customers and communities where they are, to drive business results while promoting cultural communication globally. Lena stresses focusing on the value you bring, saying if you believe in the change you are creating, money will follow. Her words inspire founders and leaders seeking to build purpose-driven, sustainable companies.

Will Cady, Reddit’s Global Brand Ambassador, joins us to discuss the relationship between anxiety and creativity. He shares practical advice on transforming anxious feelings into creative fuel and highlights the importance of managing emotions to enhance creativity. We also explore how artificial intelligence is changing the creative workforce and why Will believes AI is best used to complement, not replace human creativity. Tune in to learn how to turn your deepest anxieties into artistic expression and navigate the evolving world of creative professions.

Are you entrusting your business to the right vendors? In this episode of Rooted in Revenue, Susan Finch and Lany Sullivan dive deep into the crucial topic of vetting vendors. From graphic designers to accountants, they share eye-opening insights on what to look for and what to avoid. Discover the importance of securing your intellectual property, protecting your sensitive information, and ensuring your vendors have your back in any situation. Susan and Lany also reveal the shocking truth about the security risks many accounting firms pose. Don’t miss their expert advice on how to find reliable vendors who align with your values and prioritize your business’s success. Tune in to learn how to safeguard your company and make informed decisions when choosing the people and tools you rely on. Your business deserves the best – start vetting your vendors like a pro today!

This inspiring conversation on All-Vollunteer, All Heart from Binky Patrol delves into making positive change through education and understanding. Host Susan Finch speaks with Lori Peters, executive director of One Spark Academy, about supporting students through a difficult time and empowering them to create meaningful connections. Lori explains how her alternative learning program focuses on “finding that one spark” in each child and nurturing it through small class sizes, engaging electives like gardening and cooking, and daily “circle time” to practice communication skills. She shares the powerful story of two boys resolving a conflict after weeks of learning these techniques. Their journey illustrates how patience, empathy, and an openness to listen can work wonders. As Lori says, “By creating supportive spaces for young people to develop self-awareness and compassion, we plant the seeds for a more peaceful world.”

Market Dominance Guys from ConnectAndSell and Branch49 hosted by Chris Beall and Corey Frank

Guest: Richard Rabins, CEO & Co-Founder, Alpha Software

EP226: Crossing the Punchline: The Risks of Overdoing Humor in Sales


Success Beneath the Surface from Chief Outsiders, hosted by Susan Finch

Guest: Deborah Fell

EP36: AI Ignites a Creative Content Renaissance


Leader Generation from Mod Op hosted by Tessa Burg and Cheryl Boehm

Guest: Will Cady, Reddit’s Global Brand Ambassador

EP85: Channeling Anxiety For Creative Genius with Reddit’s Brand Ambassador


The Granite List Live from Connected Health hosted by Sally Pace and Leigh Dill

Guest2: Jake Steepleton, Product Lead at Wellnecity, and Lauren Roberson, Head of Nurse Advocacy for Connect Healthcare Collaboration

Using Data to Understand Your Population’s Needs


Rooted in Revenue hosted by Susan Finch & Lany Sullivan

Vetting Vendors: The New Shiny Thing Or Vendor is Tempting But Can Be Costly


Sales Pipeline Radio from Heinz Marketing, hosted by Matt Heinz

Guest: Chris Bauserman, CMO at Conexiom

Balancing Brand and Demand in a Scale-Up Business


All-Volunteer, All Heart from Binky Patrol Comforting Covers for Kids

Guest: Jeanne Malgioglio, Teacher, Area Coordinator – Monroe/Trumbull CT Binky Patrol

EP47: Sparking Peace By Reimagining Communication in Education


Know, Grow, Go! from Holy Trinity Catholic Parish with Fr. Bill, Fr. Anthony, and Deacon Brett

Made for Heaven; Destined for Heaven