In this episode of Leader Generation, Creative Director Leu Solomon shares a real-world example of how AI helped her and the Mod Op team deliver a complex creative project under tight budget constraints, without sacrificing quality. Leu walks us through the challenge: Creating a single hero image featuring up to nine custom building illustrations for a commercial real estate client. Traditional design would’ve required more time and money, but by incorporating Adobe Firefly into the process, the team created something visually stunning, on budget, and faster than ever before. This isn’t just a story about using AI to speed things up—it’s about how curiosity, critical thinking, and good design thinking elevate the work. Leu explains how she pitched AI as one of three creative directions, handled client hesitations with transparency, and used her design skills to enhance, not replace, creative vision.
What if I told you the most successful CEOs I’ve interviewed this quarter share one counterintuitive trait? They don’t try to be the smartest person in the room. From architecture to military leadership to digital transformation, the pattern is unmistakable. Looking back at this quarter’s most listened-to episodes—featuring Jonathan Moody (Moody Nolan), Rear Admiral Brian Luther (Navy Mutual), Ryan Frederick (Transform Labs), Harold Green (Global Emissionary), Eddie Solomon (Net at Work), Joe Yaccarino (MTF Biologics), Jeff Ostenso (Ironmark), and James Hyman (serial turnaround CEO)—I discovered something remarkable. The golden thread connecting every transformative leader: They refuse to be the smartest person in the room.
Chris Beall flies solo while co-host Corey Frank is busy scaling his powerhouse conversationalist team at Branch 49 down in Phoenix, where business is as hot as the July desert sun. In this unique episode, Chris gives us an exclusive preview of his upcoming book “First to Converse: Dominate Markets with the Human Voice,” set to release in fall 2025. This isn’t just another sales book – it’s a comprehensive cookbook for market dominance, designed for everyone from CEOs and founders to individual sales contributors who understand that whoever is first to converse is first to win. Chris takes us through the book’s introduction, sharing the uncomfortable truth that while everyone thinks buyers want to control the sales process, the reality is that the first company to engage a prospect in meaningful conversation shapes their entire buying journey. Drawing from over 14 years of experience leading ConnectAndSell, Chris reveals why cold calling remains the strongest foundation for B2B success – and why waiting for inbound leads is a losing strategy. This episode serves as both a dry run for the audiobook version and a masterclass in why targeted conversations at pace and scale dominate markets. So buckle up as Chris challenges everything you think you know about modern B2B sales.
Most hiring managers are overwhelmed by the number of resumes, conducting endless interviews, and still end up with costly mis-hires that drain productivity and morale. What if the problem isn’t finding good candidates—it’s understanding what you actually need before you start looking? In this episode of Rooted in Revenue, host Susan Finch sits down with Frederic Lucas-Conwell, President of GRI (Growth Resources Institute), to explore how behavioral intelligence is revolutionizing the hiring process. Unlike traditional personality tests or gut-feeling interviews, GRI’s approach uses objective, nuanced assessments to help organizations understand not just who people are, but how they actually function in specific roles. Frederic reveals why so many job descriptions ask for “Mr. or Mrs. Perfect” and how this backwards approach leads to expensive hiring mistakes. We dive into the actual financial impact of poor hiring decisions—from wasted interview time to costly three-month turnovers—and how behavioral intelligence can help you identify mismatches in weeks instead of months.
