What helps make someone an effective leader? According to Market Dominance Guys guest, Paula White, the Leadership DJ of Side B Consulting, it’s all about employing a leader’s human side along with their business side when they connect with their team. Using music and musician metaphors, Paula helps leaders discover the aspects of their flip side — Side B — which define their humanity. Bonus episode from Corey and Chris. When you’re nearing the end of the quarter, especially the fourth quarter, do you tend to panic and offer a discount in order to close any deals hanging fire? Oren Klaff, New York Times bestselling author of Pitch Anything and Flip The Script, discusses the downside of this neediness on today’s Market Dominance Guys podcast. Employer branding is essential in today’s competitive job market. It not only creates a positive impression of your organization but also helps attract top talent. On this episode of Leader Generation, experienced brand marketing professional Whitney Cornuke answers questions such as: How important is employer branding in recruiting? What are the benefits of employer branding? How does it differ from other forms of marketing? Live at the SIIA 2022 Engage Conference, Sally Pace from The Granite List Live’s guest is Monique Burke, Director of Stop Loss Center of Excellence at OneDigital. She told Sally that they are seeing a lot of new things in pharmacy services. Noel Elfant and Mark Coronna talk about IP opportunities. There are many opportunities to combine the benefits of Intellectual Property (IP) and marketing. This episode is a practical guide on using the Intellectual Property (IP) you already have in your business to increase your revenues and profits, create more competitive differentiation, make your business more attractive to business partners, and enhance your exit value. When Ben Tewes called Binky Patrol panicked, he had two months to complete 236 court-ordered community service hours. We quickly calmed him down and assured him, he could do this even working full time! You don’t usually see James Webb Space Telescope images on the altar of a Catholic Church, but Fr. Bill is a huge fan of science. You’ll love his take on something instead of nothing.

Market Dominance Guys from ConnectAndSell and Branch49 hosted by Chris Beall and Corey Frank

Guest: Paula S. White, Side B Consulting

Your “Side B” Is a Leadership Tool

**BONUS*** Market Dominance Guys from ConnectAndSell and Branch49 hosted by Chris Beall and Corey Frank

Guest: Oren Klaff, Flip the Script

Hold Everything

Leader Generation from Mod Op hosted by Tessa Burg and Cheryl Boehm

Guest: Whitney Cornuke, Senior Vice President of Marketing at TalentLaunch

Employer Branding & Its Role In Recruitment”

The Granite List Live from Connect Healthcare Collaboration, hosted by Sally Pace and Leigh Dill

Guest: Monique Burke, Director of Stop Loss Center of Excellence at OneDigital

Lowering the Rates for Clients

The Practical CMO hosted by Mark Coronna

Guest: Noel Elfant, Principal Attorney, General Counsel Practice LLC

Intellectual Property (IP) Opportunities and Marketing: What are You Missing?

All-Volunteer, All Heart from Binky Patrol Comforting Covers for Kids

Guests: Ben Tewes

236 Hours – A Community Service Story

Know, Grow, Go! from Holy Trinity Catholic Parish with Fr. Bill and Deacon Brett

Why is there something instead of nothing?