Today, John Asher’s guest is John Edwards, a partner at Communica, a marketing and public relations agency. John is an expert in the field of artificial intelligence (A.I.) and he’s here to talk to us about one of the hottest topics in the industry: ChatGPT. John will explain how ChatGPT works and why it sometimes gets things wrong. He’ll also discuss the threat ChatGPT poses to traditional search and companies like Google. In this episode of LeaderGeneration, we explore how a strong online presence for CPG brands is more important than ever. Lucie Repshire and Jenn Day join Tessa Burg from Colgate-Palmolive, Europe for an in-depth discussion on topics, including Shifts in the CPG buying process and the impact on digital and e-commerce, The evolution of online search, How to distinguish between short- and long-term consumer behavior trends. In this episode of Rooted in Revenue, host Susan Finch is once again joined by Rob Brodo, the co-founder and CEO of AdvantX. The duo is continuing their series on the foundations of Business Acumen, which covers the key components of understanding business strategy and financial positions. In this episode, they delve into the importance of recognizing the strategic and financial challenges and opportunities of executing a new strategy. On Success Beneath the Surface, Deborah Fell is joined by Deborah Overdeput, CMO and Chief Outsiders. Together they talk about the importance of alignment between sales and marketing in order to achieve business success. Drawing from her experience, Overdeput explains how marketing and sales are often at odds because they operate in different silos, with different perspectives and goals.
