In this third installment of our Road Trip visit series, Corey and Chris join Helen Fanucci and the team at Branch 49 as they discuss trust-building, gratitude, and top-of-the-funnel strategies. Helen Fanucci shares her experiences with cold calls while using ConnectAndSell, adjusting her approach to engage prospects effectively. Her customized calls-to-action cater to each prospect’s unique needs, leading to successful completions even when the prospect isn’t the right person or ready for a meeting. The experts also explore the value of cold calls in generating website traffic, comparing it to targeted Google ads. Tessa Burg and co-host Mat Segal are joined by Lauren Rothwell, the Co-Founder, and CEO of Blaze—a web3 customer engagement platform. The three of them discuss how Discord, a popular communication platform originally designed for gamers, can be leveraged by B2C and B2B marketers to build brand communities and engagement. Whether you’re new to Discord or already using it for your brand, this episode offers valuable insights and actionable advice for marketers looking to build strong online communities. Deborah’s guest is Chris Yeung, Founder and CTO of Vimbly Group. Deborah and Chris discuss his approach to identifying businesses where he can leverage his strengths in IP and technology to optimize them. Chris believes in being opportunistic and making strategic decisions. In this episode, the host John Asher talks to veteran videographer John Carter and they discuss:
The one question John asks every client before they start, The five things every story must have, The three parts of every story, How trust is built, How long a video should be, and The two kinds of videos.
Susan and her guest, Teresa Huber talk about the importance of ADA compliance on your website. When most marketing departments think of disabilities and ADA compliance, they think about blind people, those in wheelchairs, and more obvious issues. Don’t forget about those with dyslexia, those who are color blind, and hearing disabled. You may not realize how much of your buyer personas include people with a variety of disabilities. Why would you want to exclude them from viewing your site, doing research on your site, and ultimately paying for your product or service? Susan Finch interviews Russ Cassvah, the founder of Little Bricks Charity. They talk about his journey and the mission of Little Bricks Charity. The conversation begins with Russ sharing his passion for LEGO and how that led him to start a charity that delivers LEGO sets to children’s hospitals across the US. Russ talks about the challenges he faced as a one-man operation and how TikTok changed the game for him. Finally, Fr. Bill continues his series this Lent. This week was talking about what keeps us from seeing. By giving God the glory and thanking him in good times and in bad, we humble ourselves and recognize that are not in charge. No matter what befalls us or the sins we commit, God is always there wanting to restore our sight and inviting us to reconcile with him.
