Kate Long, VP of Marketing at Crunchbase, shares how her team is leading a bold transformation—from a product-led growth model to a sales-led, AI-powered strategy. In this conversation, Kate breaks down how Crunchbase is leveraging predictive signals to deliver meaningful value earlier in the buyer journey, before prospects even know they’re in-market. Kate also opens up about leading teams through change, upskilling marketers to become “horizontal AI orchestrators,” and why aligning with sales isn’t just smart—it’s essential. You’ll take away practical insights on how to adapt, stay human in a tech-heavy world and build sustainable “Big G Growth” in a rapidly evolving marketing landscape.
In this episode of Market Dominance Guys, Chris Beall and Corey Frank dive into how sales reps can inadvertently end up working for their competitors by blowing the trust built in the discovery call. When a prospect agrees to a meeting, they’re extending trust. But if the rep rushes into a transactional mode, focusing more on their own agenda, they risk shattering that trust. Chris emphasizes that once trust is broken, it’s nearly impossible to regain, and the rep may have just handed a well-educated prospect to the competition. Tune in as Chris and Corey explore how to navigate discovery calls and build lasting trust with your prospects in this episode, “Blowing the Trust: Are you working for your competitor?”
In this powerful episode of All Volunteer All Heart from Binky Patrol, host Susan Finch sits down with Susie Vybiral, founder of Room Redux, an incredible organization that transforms the living spaces of children who have faced sexual abuse, physical abuse, and violent crimes. Through the Mr. Ballen Foundation connection, Susan discovered this perfect partnership between two organizations dedicated to showing vulnerable children they are loved, valued, and supported. Room Redux has transformed 365 rooms across the nation in just six years, creating safe sanctuaries where children can heal and thrive. Join us as Susie shares the heart behind Room Redux’s mission, the collaborative approach that makes their work possible, and how they’re changing lives one room at a time – all done anonymously and completed in a single day.
We hope you enjoy this week’s playlist.
Pets are reshaping the concept of family – whether they are “starter children” or the substitute for those who decide not to have children at all, the pet at the center of the American home is a trend that’s here to stay. Pets have officially graduated to the status of full-fledged family members, with budgets to match- and a someone with a sick pet at home can often mean a distracted, anxious, and disengaged employee. This week, Leigh and Sally are joined by Aaron Oaks, CEO of United Pet Care, who explores how forward-thinking brokers can leverage pet benefits into more engaged employees, and happier, stickier clients.
