This Week’s Playlist: Understanding GEO and AEO
Christmas week brings something different—a single compilation episode that addresses one of the biggest marketing shifts happening right now.
Leader Generation host Tessa Burg compiled insights from five experts on generative engine optimization and answer engine optimization. The compilation format allows you to hear multiple perspectives on the same challenge: how to maintain visibility when traditional search behavior is changing.
The episode includes segments from Jon Gillham (Originality.ai), Patty Parobek (Mod Op), Maurice White (Mod Op), Chris Harihar (Mod Op), and Gareth Cunningham (Mod Op). Each expert contributed specific insights—from technical requirements to PR strategy, from zero-click realities to why foundational SEO still matters.
If you’re planning 2026 strategy and wondering how to approach content, search, and brand visibility in an AI-driven landscape, this compilation provides a practical starting point.
TAKEAWAYS:
- Optimize for AI visibility by including citations, statistics, and quotes in all content to give LLMs confidence in your source quality
- Accept the zero-click reality and shift strategy from traffic generation to presence in AI answer boxes and featured snippets
- Ensure technical SEO fundamentals are solid before attempting GEO optimization—structured data, schema markup, clean information architecture, and strong backlink profiles are prerequisites
- Integrate PR strategy with SEO efforts to build brand mentions, media coverage, and topical authority that AI engines recognize and trust
- Move from content production mentality to strategic placement focus, prioritizing quality and positioning over volume
Listen to the full episodes with these featured experts:
Jon Gillham, Founder of Originality.ai, shares proven strategies for LLM visibility and avoiding AI content detection. Listen to the full episode.
Patty Parobek, Mod Op’s VP of AI and ML Transformation, breaks down the zero-click phenomenon and what it means for traffic strategies. Listen to the full episode.
Maurice White, Senior SEO Strategist at Mod Op, outlines the technical foundation required before GEO optimization can work. Listen to the full episode.
Chris Harihar, EVP of PR at Mod Op, explores how PR and SEO converge in the AI search era. Listen to the full episode.
Gareth Cunningham, Director of Search Experience at Mod Op, explains why GEO only works on top of solid SEO fundamentals. Listen to the full episode.
This isn’t about abandoning SEO. It’s about evolving your strategy for how people actually research and buy today.
We hope you enjoy this playlist of our favorite episodes of the week.
