In this episode of Leader Generation, host Tessa Burg welcomes back Patty Parobek, Mod Op’s VP of AI and ML Transformation, for a candid conversation about how marketers can thrive in the age of “zero click.” With Google increasingly providing AI-powered answers directly in search results, fewer people are clicking through to websites. For companies that have long depended on organic traffic, this shift raises an urgent question: What does success look like when clicks aren’t the main measure anymore? Patty shares fresh insights inspired by Rand Fishkin’s work, breaking down why SEO isn’t dead but why marketers must rethink how they capture attention and build trust. She explains how to uncover where audiences are really being influenced, how to measure success beyond traffic, and why investing in research and authenticity is more important than ever.
Tessa Burg joins Susan Finch on this Rooted in Revenue episode. They plunge into the ethical and strategic incorporation of AI tools, such as ChatGPT, into business workflows and educational systems. They discuss the importance of understanding biases, setting up standards across the company, and adopting a cautious approach to the usage of generative AI tools. They emphasize the need for a strong QA process and internal policies to protect clients and businesses. Additionally, they touch on the importance of educating students and teachers on how to use AI tools to enhance creativity and communication properly. Susan and Tessa share real-life examples and insights to highlight the challenges and benefits of using AI tools while maintaining a strong focus on ethics, security, and bias. Tune in to explore the nuances of incorporating AI into your daily workflows and the importance of approaching it with a strategic mindset.
Deborah’s guest was Xena Urgrinsky, CTO and Founding Partner at Pilotwave Holdings Management and CEO and Founder at Genre X. She’s an artificial intelligence expert and author, and a data science evangelist. She has been both a partner and principal at KPMG, as well as a partner at Booz Allen Hamilton. Xena immigrated with her parents from Germany and became an American citizen at eight, which was transformational for her family and an example of living the American Dream. A truly amazing journey, and I want to encourage you to listen to all of episode 17 today. In this commentary, Deborah Fell dug into a key question. She shared that she asked her companies to help them unlock important change in growth, and the question is this, if you could get anything, what would you want that would make you wildly surpass your peers? Listen to EP18: The One Thing They Asked for Was Drone Inspection.
Twenty years ago, Kimberly Haley Coleman was stuck abroad on business weekends, wanting to volunteer but finding nothing meaningful to do. So she created her opportunities—and Globe Aware was born. Today, Globe Aware connects volunteers with communities in 21 countries through week-long service projects. We’re talking about real work: installing concrete floors in Guatemala, assembling wheelchairs in Cambodia, building stoves that actually vent smoke out of homes. In our conversation, Kimberly shared something that didn’t surprise me. Volunteers consistently tell her they received more from the experience than they gave. There’s something about showing up, working alongside families, and seeing their daily reality that writing a check simply can’t replicate. These aren’t luxury trips. You’re staying in modest accommodations, eating local food, and getting your hands dirty. But families come home fundamentally changed in how they see the world. As Kimberly puts it, “There’s no check you can write that can do that to a kid’s brain.” If you’ve been thinking about meaningful travel or want to show your family a bigger world, this episode offers an entirely different way to think about vacation time. You could even revisit a few places through new eyes and opportunities. Think Machu Picchu, Transylvania, Thailand, Cuba, Mexico, Vietnam, the Philippines, and the Galapagos Islands.
After 270+ episodes, we’ve learned to recognize when a Market Dominance Guys conversation is about to get exceptional – it usually starts with brutal honesty about the very industry our guest represents. That’s exactly what happened when Sam Daish, CTO of Blackpearl Group, called in from Auckland and immediately admitted, “Even I get AI fatigue.” What followed was Chris Beall going full mathematician on why most AI implementations solve the wrong problem (hint: it’s about false negatives, not false positives), his brilliant “laser pointer cat” analogy for how reps actually use AI, and the breakthrough “handrail principle” that had Sam taking notes for his own product roadmap. This isn’t another AI hype session – it’s three experienced professionals working through the actual challenge of making technology serve human performance instead of replacing it, with frameworks you can use immediately.
Over 60% of the workforce is made up of working parents. The challenge of navigating parenthood while managing work duties can lead to higher rates of presenteeism and absenteeism among the working parent population. As a working parent himself, Han Kulberg. Co-Founder and CEO of Avocado Health, joins Leigh and Sally on The Granite List Live to discuss how he was inspired to create this solution and the benefit it provides to working parents by providing them with a reliable source of information and support.
We hope you enjoy this playlist of our favorite episodes of the week.
