Chris and Corey talk about getting punched in the face as practically a rite of passage for startups with seemingly bulletproof business models. Spreadsheets might predict hockey stick growth, but, as Corey says, “customers aren’t formulas on a page. They’re human beings who are often “repulsed by new technology”. Adoption requires an emotional journey and trust, not a formula. Yet founders frequently ignore reality, believing spreadsheets will magically generate growth.

In this interview with Lena Petrova, Founder and CEO of Ad Astra joins Deborah Fell on Success Beneath the Surface. Learn how she has built a successful language services company focused on cultural understanding. Lena discusses curating a team around shared principles and vision, seeking people who align with the company’s higher purpose. She sees AI as expanding, not replacing, human capabilities and believes creativity and emotions will endure.

On Mod Op’s Leader Generation, get ready to hear about the various AI applications in public relations, from press release writing to pitch support. Plus, stick around for some insights on data security, the art of experimentation, and the potential of AI tools to reshape the PR and communications industry. We’ll talk all about embracing higher-impact, value-driven endeavors that promise stellar results for clients. So, buckle up for this episode, packed with ideas to help you stay on the cutting edge of PR innovation.

Kind Souls provides warmline services for employees and their family members facing work-displacing healthcare events, connecting them with emotional support and local resources. This week Danielle Troxel, managing director of Kind Souls, joins the show to discuss their mission is importance and its impact. This is a great lead into the episode of All-Volunteer, All Heart as Binky Patrol is preparing for Saturday’s national Bink-A-Thon with 9 locations participating in making as many blankets as possible on one day – 10/28. Many thanks to the MrBallen Foundation for making this event possible. With that feeling of gratitude, and as we go into a season of giving, Fr. Bill reminds us that everything and everyone belongs to God. There’s no possible way to “pay” God back for all he has done for you, but a sincere prayer of thanksgiving from the heart is priceless. So, when you wake up and put your feet on the floor, thank God for another day, a day that you did not create and is a sheer gift to you. Not a bad way to start a day.

Market Dominance Guys from ConnectAndSell and Branch49 hosted by Chris Beall and Corey Frank

EP201: Customers Aren’t Forumulas – Navigating the Emotional Journey


Success Beneath the Surface from Chief Outsiders, hosted by Deborah Fell

Guest: Lena Petrova, Founder and CEO, Ad Astra

EP36: AI Ignites a Creative Content Renaissance


Leader Generation from Mod Op hosted by Tessa Burg and Cheryl Boehm

Guest: Chris Harihar, EVP of Public Relations at Mod Op

EP72: ChatGPT: Strategies & Best Practices In PR


The Granite List Live from Connected Health hosted by Sally Pace and Leigh Dill

Guest: Danielle Troxel, managing director of Kind Souls

Providing the Missing Human Element


Behind the Mic hosted by Susan Finch

Guest: Howie Zales, HJZ Productions

Preventing Disasters and Snoozing During Your Hybrid Events


All-Volunteer, All Heart from Binky Patrol Comforting Covers for Kids

EP34 MrBallen Foundation and Binky Patrol Teaming Up October 28EP34 MrBallen Foundation and Binky Patrol Teaming Up October 28


Know, Grow, Go! from Holy Trinity Catholic Parish with Fr. Bill, Fr. Anthony, and Deacon Brett

Whose Are You?