What happens when a hard-charging CEO realizes their leadership style is holding back their organization’s potential? In Deborah Fell’s commentary on last week’s conversation with Scott Jackson of Global Impact, we explore the counterintuitive truth about scaling impact. Sometimes, the fastest path forward is creating space for others to lead.
In this episode of Leader Generation, Tessa Burg welcomes Kevin Purvis, managing partner at Cothrom Risk and Insurance Services, to discuss the growing risks marketers face in today’s fast-evolving digital landscape. From data privacy laws like CCPA and GDPR to the increasing use of AI tools in marketing, Kevin sheds light on the vulnerabilities these innovations bring and how marketers can address them proactively. Listeners will gain valuable insights into safeguarding their marketing strategies, building cross-departmental collaboration, and using insurance as a safety net for emerging risks.
Does your creative team have a hit-by-a-bus plan? We partner with outside contractors, even our team – are they documenting what they are doing for you, the project, and the client in a way that would allow anyone else to pick up the project and continue? Is the logic in place for the programming or creative decisions? ASK THEM. This quick episode of Rooted in Revenue gives you more ideas on protecting your company and clients in case something goes awry, even for a while.
To kick off 2025, Al Lewis, Quizmeister-in-Chief at Quizzify, joins the show to discuss how Quizzify’s education platform teaches and engages members in health literacy, healthcare literacy, and health benefits literacy through its curated trivia quizzes. Beyond education, Al also demonstrates how Quizzify and the other tools it has built help members be better, wiser stewards of their own and the plan’s money.
This week’s Sales Pipeline Radio episode with host Matt Heinz is entitled “Best Practices for International Growth,” his guest is Andrew Champion, SVP International at 6sense. Please tune in to Learn The distinct cultural and regulatory differences in various international markets and how companies need to tailor their approaches to succeed. You’ll also learn the impact of data privacy laws on marketing strategies and the growing role of AI in improving sales effectiveness. A final point is understanding and respecting local market nuances is essential for successful international sales expansion.
We hope you enjoy these and the rest of this week’s playlist.
