A company’s leadership – the lead singer, picks up the pieces and fills in the holes in a performance. Their drummers keep the rhythm of the deal moving forward so everyone can stay in time. But what about the sale professional making the calls – the lyricist? The correct tone of a single syllable can make or break a conversation before it starts. Join Corey, Chris and Paula White as they continue their conversation from last week. Vince Burruano is John Asher’s guest and talks about an important distinction regarding being nice can be unkind. What Vince means is that honesty is necessary to build trust, and sometimes that means telling a hard truth or two to your sales team. They both make the distinction between being honest and being mean or brutal. These are great communication skills and will help you help your team improve without being on the defensive. All the ups and downs have made the last few years a wild ride for marketers. What impact do these challenges have on brands? And what’s next for 2023? Lisa Colantuono joins Tessa Burg on the Leader Generation podcast. During Mark Coronna and Atul Minocha’s conversation, they hit on a wide spectrum of topics, including: What’s keeping CMOs up at night Agency/client relationships Brand vs. Demand Personalization. You’ve been promised big results with a quick turnaround. You’ve been told that social media is a silver bullet for increased sales (so far, you haven’t seen an impact). Your marketing team and vendors have overpromised and underdelivered, and you’re disappointed. You’re frustrated. Perhaps you’re close to giving up on marketing entirely, but something tells you that you shouldn’t—you just need to know how to use it wisely. In Lies, Damned Lies, and Marketing, Atul Minocha reveals the root causes of your frustration and provides you with the insight you need to utilize your marketing dollars for real results.Laura Patterson, President of VisionEdge Marketing joins Susan Finch on Rooted in Revenue. It doesn’t really matter whether you’re a really large company or really small company, you have to continue to find, keep and grow the value of customers, which is the essence of marketing. You can’t stop looking for customers and doing that work, but you also have to focus on keeping them. Finally, Deacon Brett broaches the subject of Why is the world so broken? The short answer is that we’ve believed the lie that we are not okay as we are. Not true.
Marketing roller coaster, Sales pros are lyricists, Damned lies, Outcome-based budgets
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