Are you ready to sculpt your way to market dominance? In this episode of Market Dominance Guys, Chris Beall embarks on a solo journey to explore the art of crafting your perfect target list. He’s also apologizing to you for glossing over this essential aspect of your sales strategy, and now he’s determined to make things right. Just like Michelangelo’s David, your ideal market is hidden within a huge block of data, waiting to be unveiled. But unlike marble, this data is more like clay – you can always add a bit back if you trim off too much. Chris will be your guide as you shape and mold your list, navigating the tricky landscape of false positives and negatives and using conversations as your tools to refine your market-dominating masterpiece.

On Sucess Beneath the Surface, Deborah Fell revisits her conversation with Joe Leo, CEO and founder of Def Method, from episode 61. Joe’s company focuses on breaking down data silos to help businesses connect the dots and gain valuable insights. When data is stuck in silos, it can lead to people and mindset silos as well, causing friction and draining energy. However, by bringing data together, a shared understanding emerges, allowing diversity of thought to invigorate the organization. Joe shares how his company evolved to focus on the high-risk data engineering projects many businesses need and how they’ve been able to templatize and orchestrate solutions. He also discusses the impact of AI on their work.

In this episode of Leader Generation, Tessa Burg, and Matz Lukmani continue their conversation about Google Performance Max and its benefits for marketers. Matz assures listeners that Performance Max isn’t just for businesses with short sales cycles; it’s also adaptable for longer cycles. He emphasizes the need to map out the entire lead-to-conversion journey for effective tracking. Throughout the discussion, Matz shares practical tips for boosting lead conversion rates. But it’s not all technical talk. Tessa and Matz also explore strategies for campaign optimization, including ways to prevent ad fatigue and protect brand reputation. Matz wraps up the episode by suggesting additional resources and training to help listeners learn more about capturing leads with Performance Max.

Creating a company from scratch is exciting, and there is a specific order to tell the world about it. In this episode of Rooted in Revenue, Susan Finch will give you some steps to add to your plan. Whether you are transitioning from a previous company, starting a brand new endeavor, or relaunching your own brand, these steps will help you quickly establish trust in search and on email servers.

Susan Finch, founder of Binky Patrol, discusses the importance of having a cohesive branding package for nonprofit organizations looking to scale up. She shares insights from her own experience, highlighting the need for consistent messaging, logos, fonts, and phrasing across all chapters and volunteers. Susan also touches on the benefits of streamlining processes, such as providing digital patterns and outsourcing printing, to save time and money. By creating a comprehensive branding guide, nonprofits can ensure that their volunteers have the tools they need to represent the organization effectively and maintain a strong, recognizable brand. Whether you’re a small nonprofit just starting out or an established organization looking to grow, this episode offers valuable advice on the power of branding and the steps you can take to create a cohesive brand identity.

Market Dominance Guys from ConnectAndSell and Branch49 hosted by Chris Beall and Corey Frank

EP230: Michelangelo’s Market Dominance Secret to Sculpting Your List


Success Beneath the Surface from Chief Outsiders, hosted by Deborah Fell

Guest: Joe Leo, the CEO and Founder of Def Method

EP62: Marrying Data Silos for the Complete Picture


Leader Generation from Mod Op hosted by Tessa Burg and Cheryl Boehm

Guest: Matz Lukmani (EMEA Product Lead, Google Performance Max), based in London (UK)

EP87 Part 2: Is Performance Max Ready For Lead Generation Companies?


All-Volunteer, All Heart from Binky Patrol Comforting Covers for Kids

EP61: Why You Need a Branding Guide for Your Organization


Rooted in Revenue hosted by Susan Finch & Lany Sullivan

Launching Your Brand: The Steps for a Smooth Transition


Sales Pipeline Radio from Heinz Marketing, hosted by Matt Heinz

Guest: Kyle Hamer, SVP Marketing at hh2

B2C Best Practices for B2B SaaS GTM


The Granite List Live from Connect Healthcare Collaboration hosted by Sally Pace and Leigh Dill

Guests: Ty Gilmore, COO of Work Right, and Colin Andrews, Director of Sales, Superfeet

Taking Care of Soles: A Partnership for Total Worker Health


Know, Grow, Go! from Holy Trinity Catholic Parish with Fr. Bill, Fr. Anthony, and Deacon Brett

Whose voice is it?