We are celebrating Episode 200 of the Market Dominance Guys. Chris and Corey continue their conversation with Jim Graf. They explore key trends shaping modern prospecting – from the diminishing returns of broad email campaigns to the rise of personalized, longitudinal selling. Jim explains how the old concept of BANT (budget, authority, need, timeframe) fails to capture the fluidity of today’s buying journeys. Rather than chasing “leads,” they advocate nurturing long-term demand through authentic relationship building. The conversation culminates in examining the overlooked value of seasoned SDRs. Chris shares examples of 60+ year-old SDRs wildly outperforming their younger peers, dispelling misconceptions that this function is merely developmental. With their seasoning, polish, and focus, many late-career reps embody the consummate skills needed to excel. Jim and Chris emphasize how this critical frontline role requires a professional, not progressive, mindset.
In this week’s episode of Success Beneath the Surface, Deborah gives commentary to explore an insightful conversation about partnerships and adapting business models during economic uncertainty. She reflects on key takeaways from her discussion with Keith Scandone, founder of O3, regarding the power of collaborative partnerships. Scandone shares how his company has pivoted to offer smaller, “wedge” offerings that provide value to clients with tighter budgets.
Funnel Media Group’s Behind the Mic has another from the 20 Reasons Podcasts Succeed series. #9 – Team revisits past episodes. The podcast team revisits episodes and publicly discusses past guests’ great points – @mentioning them and their companies. Always show off how wise your guest was on an episode. Find 3-5 key points they made, direct quotes, and turn them into posts, graphics, and video extracts. Then, post by @mentioning their companies. This lifts up the guest in the eyes of their company’s leadership and marketing team, adding to their value. It also shows what a gracious host you are.
Susan shares an online tool for non-profits. With fundraising and volunteer engagement always top of mind, nonprofits need to maximize their donor relationships. Susan’s penmanship can be challenging to read, even with the most heart-felt card she sends. Simply Noted provides nonprofits an easy way to personalize communication through handwritten notes, helping donors feel appreciated.
