It costs five times more to get a new client than to keep one you already have. Rick Elmore, Founder and CEO of Simply Noted says, “When you’re truly on your client’s side, they’ll hear it in your voice.” He challenges our Market Dominance Guys listeners to focus on over-delivery. Nicole Rueth catches us up on what’s happening with the Fed rate. The cost of everything is just not going to drop like a rock, but it’s going to slowly get there where the cost of the things that we experience at the gas station, at the grocery store are going to start coming back to Earth, right? Sally Pace is Live at the SIIA 2022 Engage Conference. Mary Kay Puckett, Vice President of Employee Benefits at Alliant Insurance Servicestold our host that friction with TPA partners is healthy. She says, “if there’s friction, that’s healthier because we represent the clients and we have to make sure that it is always within the client’s best interest, whatever the decisions are.” In this episode of The Practical CMO, Mark and his guest, Christa Martin focus on how AI is being used in Marketing applications today. They focus on what works and what doesn’t and lay out some specifics around how you can use this technology to improve your B2C and B2B Marketing programs. Fr. Bill tells us it’s important to be “audit ready” even during the disturbances, catastrophes, and tribulations in your life.
Over-delivery, Healthy friction, Slowing inflation, and T-minus 7.59 billion years
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