Who would have guessed that hand writing a note to 500 prospects would be a highly successful marketing campaign? Our guest, Rick Elmore, did! Founder and CEO of Simply Noted, Rick joins our host, Chris Beall, today to discuss his career path from college, to professional NFL football player, to a job in medical device sales and marketing, to a startup company now in its fourth year. Nicole Rueth asks, “What does a first time home buyer today have that they haven’t had for the last two years and might not have next year?” She goes over the benefits of being a first-time home-buyer in today’s real estate market. Tessa Burg continues her conversation with Matz Lukmani, Product Lead at Google.In Part 2, Matz focuses on Performance Max a new goal-based campaign type that allows marketers to access all of their Google Ads inventory from a single campaign. Powered by machine learning, Performance Max helps marketers drive performance based on specified conversion goals. Susan Euteneuer, General Counsel and Chief Compliance Officer at Oxford Risk Management Group joins host Sally Pace during the recent SIIA 2022 ENGAGE conference. She asked Susan what people should be looking for when considering a captive. Her answer sparks hope and ideas. Mark Coronna and hist guest, Brett Trainor, Founder of iQuipt Ventures acknowledge that most business start-ups fail. The numbers are both compelling and ugly—only 10% of all business start-ups reach $1M in revenue and fewer than 1% get to $10 million. What if you could beat the odds by employing four tested business practices? As companies look for ways to connect remote employees, Susan Finch asks is you have thought of remote volunteer events. Have you ever known the family was coming over, but because of the weather, and varying ages, you didn’t quite know what to do with everyone after the meal? What about when your office and workload are lighter due to the upcoming holidays, end-of-year vacations, and more? A great way to bring these groups of people together is to make blankets. Finally, Deacon Brett challenges us to seek out the lost, remember the forgotten, and accompany the lonely. If we look, it wouldn’t be too hard for any of us to find a person in our lives that fits that description. Your challenge is to seek out that anonymous individual, to call them by name, give them your full attention and really spend some time listening. Take them to lunch, out for coffee. Let us know how it goes.
Power of the Handwritten Note, Home-Buyer Advantages, Scale-Up, Captive Insurance Services
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