Building a target account list is the critical first step for any successful sales strategy, yet it remains an overlooked and haphazard process at many SaaS firms. Rather than leave targeting up to individual reps, centralize it to boost efficiency and revenue growth. As Helen Fanucci, founder of Pipeline Power, Chris Beall, and Corey Frank emphasize in this episode, outdated title-based targeting must give way to responsibility-based keyword searches on LinkedIn and intent signals from job profiles. They delve into common missteps sales leaders make, from over-researching targets to allowing bloated pipelines and territories that hamper productivity. Tune in to learn how to focus your targeting, embrace open territories, have meaningful conversations, and build trust with the right prospects from day one. You’ll pick up tangible tactics to scale pipeline and accelerate deals. Listen to the first half of this discussion, Sales Targeting Beyond LinkedIn and Sales Navigator.
Success Beneath the Surface host, Deborah Fell, welcomes James Hyman, a seasoned CEO and board member, who shares his methodology for helping companies navigate complex restructuring processes. With a background spanning diverse industries and a track record of successful transformations, James offers invaluable insights for CEOs and business transformation leaders facing the daunting task of overhauling large to enterprise-sized organizations. James emphasizes the importance of broadening one’s skill set, knowing what “good” looks like in various business functions, and leveraging the expertise of others to drive change. He also touches on the evolving role of AI in business and how leaders can prepare to harness its potential.
In this episode of Leader Generation, Tessa Burg, and Matz Lukmani continue their conversation about Google Performance Max and its benefits for marketers. Matz assures listeners that Performance Max isn’t just for businesses with short sales cycles; it’s also adaptable for longer cycles. He emphasizes the need to map out the entire lead-to-conversion journey for effective tracking. Throughout the discussion, Matz shares practical tips for boosting lead conversion rates. But it’s not all technical talk. Tessa and Matz also explore strategies for campaign optimization, including ways to prevent ad fatigue and protect brand reputation. Matz wraps up the episode by suggesting additional resources and training to help listeners learn more about capturing leads with Performance Max.
Are you a service business looking to grow your presence in your local community? In this episode of Rooted in Revenue, hosts Lany Sullivan and Susan Finch explore the power of in-person community building for both personal and business growth. Lany shares her experience with the Art in the Garden event, showcasing how community involvement can open doors to unexpected opportunities and relationships. The duo emphasizes the importance of showing up consistently, being vulnerable, and participating in events and groups aligned with your interests. This episode will inspire you to focus on “peopling” – connecting with others in your community face-to-face. Lany and Susan offer practical advice on joining local organizations like the Chamber of Commerce and Rotary Club, and the benefits of serving on nonprofit boards. Discover how building a strong foundation of community relationships can support your personal and professional growth. Learn why showing up authentically and helping others can lead to a thriving, connected business community.
Welcome to another episode of Volunteer All Heart from Binky Patrol. We have two of our amazing volunteers joining us to share their experiences hosting Bink-A-Thons in their communities. First up is Binky Patrol director Carolyn Berndt, one of our dedicated volunteers who helped organize a small but mighty Bink-A-Thon with kids from a local charter school. She knows the power of involving youth in service. We’ll also hear from Daphne Boyd, a longtime New Jersey Binky Patrol Area Coordinator who partnered with her local library for a Bink-A-Thon. Daphne knows the importance of engaging senior volunteers, using online volunteer platforms, and allowing flexible participation. Both ladies have great tips to share from their events, which the MrBallen Foundation sponsored. They’ll inspire you with how our volunteers unite to make blankets and hope for children and families nationwide.
