In this episode of Success Beneath the Surface, Deborah Fell sits down with Eddie Solomon, Co-Founder and Co-CEO of Net at Work, a technology services company he started with his brother, Alexm in 1996. From their humble beginnings as Russian-Ukrainian immigrants in Brooklyn to building a thriving enterprise serving over 5,000 businesses, Eddie shares insights about true entrepreneurship versus business ownership, the delicate balance of working with family, and how to maintain an innovative spirit while scaling. Eddie shares his fascinating perspectives on creating a culture of “intrapreneurship” and the importance of meeting both clients and employees where they are. This conversation offers valuable lessons for business leaders at any stage of their journey.

Paul Kelly, Chief Revenue Officer of A Million Ads (AMA), joins Tessa Burg on Leader Generation to explore the rapidly evolving world of personalized audio advertising. Paul discusses how AI is revolutionizing audio marketing, turning what was once a branding channel into a performance-driven powerhouse. He also discusses AMA’s Studio.AI tool, which allows marketers to deliver hyper-personalized, dynamic audio ads at scale. Hear why podcasting, streaming audio, and even audiobooks are becoming critical components of a media mix. Plus, discover how AI-driven tools can unlock new opportunities to reach diverse, fragmented audiences with messages tailored to location, time, and behavior.

Join Susan Finch as she interviews Ashley Schultz of Modest Mystic Healing, a Reiki practitioner transforming lives in Southern Oregon. After experiencing the healing power of Reiki firsthand, Ashley transitioned from a troubled past to building a thriving practice. Now part of a women’s business accelerator program, she shares her journey from skeptic to practitioner and her ambitious plans to expand across Oregon.

Our topic on Binky Patrol’s All-Volunteer, All Heart show is Quilting for Community: From Grief to Nonprofit Success with guest Lizz Leral, Executive Director of Quilting for Community. She shares how personal loss sparked a quilting journey that grew into a thriving nonprofit. You’ll hear her story and ideas about:

  • Transforming personal healing into community service
  • Building an intergenerational crafting community
  • Creative fundraising through a fabric thrift store
  • Balancing volunteer passion with business necessities

Learn how quilting fosters connections and supports those in need.

Finally, Fr. Anthony challenges us and invites us to ask for the strength to overcome whichever crisis comes your way and affects your family. Then, put this plan into action and discover the peace and grace that follows from uniting as a family unit.

We hope you enjoy these and the rest of this week’s playlist.

Success Beneath the Surface from Chief Outsiders, hosted by Deborah Fell

Guest: Eddie Solomon, Co-President & Co-CEO Net at Work

EP87: Why This Successful Family Business Said No to Nepotism


Leader Generation from Mod Op hosted by Tessa Burg and Cheryl Boehm

Guest: Paul Kelly, Chief Revenue Officer of A Million Ads (AMA)

EP107: Audio Advertising’s Big Leap in 2025


Market Dominance Guys hosted by Chris Beall, CEO of ConnectAndSell, and Corey Frank, CEO of Branch 49

Guest: Helen Fanucci, CEO and Co-Founder, Pipeline Power, Author, “Love Your Team”

EP249: Mozart, Jazz, and the 0.01% – Why Most Sales Teams Are Playing Out of Tune


Rooted in Revenue hosted by Susan Finch & Lany Sullivan

Guest: Ashley Schultz, Owner of Modest Mystic Healing

Systems That Scale: Building a Multi-Location Business Plan


All-Volunteer, All Heart from Binky Patrol Comforting Covers for Kids

Guest: Lizz Leral, Executive Director of Quilting for Community

EP64: Finding Your Third Space at Quilting for Community


Sales Pipeline Radio from Heinz Marketing, hosted by Matt Heinz

Guest: Jesse Humphrey, VP of Marketing, Diversified

Balancing Brand & Demand in B2B


The Granite List Live from Connect Healthcare Collaboration hosted by Sally Pace and Leigh Dill

Guests: Michael Riley Jr., CEO of Sustainable Health Index (SHI), and Jennifer Gamboa, Managing Partner for SHI

The Root Cause of Rising Healthcare Costs


Know, Grow, Go! from Holy Trinity Catholic Church in Beaverton, OR – Fr. Bill, Fr. Anthony, Deacon Brett

In times of crisis, pray.