Scientific methods have a place in sales, whether it is to keep existing customers happy or to continue building the pipeline. David Dulany of Tenbound says, “You create a hypothesis of what your messaging is going to be, and then you run an experiment on it and report on the results of the methodology that you’re using, do a little bit more research, change it up, make a new hypothesis, and run the same structure over and over again basically for the rest of your life.” Unless you are willing to reevaluate what is working and what is not continuously, it will all stop working, and static growth or loss of business is inevitable. On this episode of Asher Sales Sense, Nancy Calabrese and John Asher discuss: What’s the truth about cold calling today (what really works)? What’s the most important quality in a successful prospecting campaign? What metrics should you track and how can you track them easily? What are the secrets of managing a high-performance inside sales team? How can you convert your outside salespeople into inside prospecting rock-stars? Eric Whittlake of 6Sense joins Susan today on Rooted in Revenue. He says, “We need our prospects to be so confident that they will get the return they expect. And so it’s the ROI model, but also it’s the level of confidence about the ability to achieve that. The fact that sometimes even what our customers tell us, they see value in our own solutions starts to change and evolve. One of the things that you likely will see is they value the thing that’s more immediate than the thing.” This episode of Topics in Drug Testing from Quest Diagnostics covers a substance of great concern today, fentanyl. We will discuss and share information regarding the following: Latest trends in the drug misuse epidemic in the US and What you need to know about fentanyl. If you are feeling down, left out, lonely; if you are struggling with selfishness, greed, envy; if you struggle with self-worth or are being too critical of yourself, Fr. Bill invites you to hear how we were rescued by a baby.
Silver bullets and variables, Reducing risks perception, Healthcare marketing
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