This episode of Market Dominance Guys wraps up our conversation with Corey Frank, Chris Beall, and Shane Mahi. Throughout this series, the guys have delved into the profound impact of AI on sales, the evolving role of human expertise, and the transformative potential of AI in reshaping businesses. They muse on the future interplay of AI and the craft of sales. Corey champions niches – and the need to summon specialists. And we, the artisans, must elevate our skills. Chris predicts more earthshaking disruption for software developers than sellers. And Shane sounds warnings that agencies lean heavily on human effort today. Soon enough, AI shall permeate their ranks.
Deborah Fell unpacks key insights on gaining alignment from her conversation with Torey Carter-Conneen, CEO of the American Society of Landscape Architects. With multiple stakeholders to consider, Torey shares how he approaches creating change and uniting his team behind a common vision. Deborah reflects on how a lack of alignment in an organization, though often invisible, manifests in lower scores and sales momentum. Torey stresses the “trust equation” – communicating the why behind decisions while listening carefully to staff and members.
Tessa welcomes Len Gilbert to talk about the human side of digital transformation. Len Gilbert opens up with a personal story about his father’s recent health emergency and how it shed light on the positive impact of technology in healthcare. He introduces us to the ‘hospital at home’ program, which not only helped his father recover faster but also illustrates the potential of tech-driven care. This story isn’t just interesting; it offers a practical guide for any industry looking to succeed with digital transformation. As the conversation shifts from Len’s story to broader business strategies, the focus remains on customer experience as the key to getting digital transformation right. Marketing leaders will find this episode rich with practical tips on choosing the right technology to meet customer needs.
CEOs, are your metrics telling the whole story of your company’s health? Susan Finch poses this vital question to her guest, customer intelligence expert Laura Patterson, in this episode. Laura spotlights critical yet overlooked metrics beyond sales and profit — brand equity and customer value. These interlinked measures provide unparalleled visibility into your company’s ability to attract, retain, and expand customer relationships over time. According to Patterson, savvy executives harness these advanced analytics to steer product innovation, segment customers precisely, model business impacts, and ultimately make decisions that accelerate growth. Connecting the dots between these additional metrics and concrete outcomes gives you the power to future-proof your organization amid disruption. Will you lead with expanded metrics to propel competitive advantage? The insights in this episode equip you to do so.
This week’s episode of Sales Pipeline Radio is entitled “The Buyer’s Experience is a Lie,” and Matt’s guest is Richard Harris, Founder of The Harris Consulting Group and author of “The Seller’s Journey: Your Guidebook to Closing More Deals with N.E.A.T Selling”.
Finally, Deacon Bret tells us that Lent, at least in the northern hemisphere, is one of those happy confluences of the exterior and the interior world. The world outside us waits for the new life of Spring; we wait for the new life of Easter. Those waitings enhance one another. God is in our hearts and the church, and it’s important to attend to Him there. But He’s also out there. So this Lent, get up out of your chair and go meet Him.
