When Scott Jackson says his role as CEO of Global Impact is to be a ‘follower of leaders,’ he challenges conventional thinking about executive leadership. In the conversation with Deborah Fell, he explains how this counterintuitive approach—empowering others while providing crucial behind-the-scenes support—has helped his organization channel over $2.5 billion to global causes. Scott’s practical insights on trust-building and strategic empowerment offer a compelling leadership model for CEOs grappling with how to scale impact while developing their teams.

Paul Kelly, CEO of A Million Ads (AMA), joins us to explore the rapidly evolving world of personalized audio advertising. Paul shares how AI is revolutionizing audio marketing, turning what was once a branding channel into a performance-driven powerhouse. He also talks about AMA’s Studio.AI tool that allows marketers to deliver hyper-personalized, dynamic audio ads at scale. Hear why podcasting, streaming audio and even audiobooks are becoming critical components of a media mix. Plus, discover how AI-driven tools can unlock new opportunities to reach diverse, fragmented audiences with messages tailored to location, time and behavior.

Today, we’re diving into what can only be described as an AI cold-calling adventure gone slightly sideways – in the best possible way. Chris Beall, CEO of ConnectAndSell, recently attempted to create and test an AI-powered cold calling coach using ChatGPT. What makes this episode particularly entertaining is that Chris couldn’t hear the AI’s responses during his live demo, but somehow still managed to nail it. It’s like watching a master jazz musician improvise without being able to hear the band – and somehow staying perfectly in tune.

This episode of Rooted in Revenue takes an enlightening turn in a world that often pushes us to look outside ourselves for validation and success. Join host Susan and her guest, Chris Champion, as they explore how starting each day with intention and finding your inner peace can transform your personal life and your business success. From morning walks to barefoot moments in nature, discover simple yet powerful practices that successful leaders use to stay grounded. Chris shares his journey of transformation after a life-changing health challenge, and together, they discuss how developing a strong foundation of self-belief, combined with faith, creates the roadmap to both personal and professional fulfillment. This conversation goes beyond typical business metrics to explore the real revenue of life – peace, purpose, and possibility.

We hope you enjoy these and the rest of this week’s playlist.

Success Beneath the Surface from Chief Outsiders, hosted by Deborah Fell

Guest: Scott Jackson, CEO of Global Impact

EP89: Take Me With You: How a CEO’s Early Lessons in Trust Shape Modern Leadership


Leader Generation from Mod Op hosted by Tessa Burg and Cheryl Boehm

Guest: Paul Kelly, CEO of A Million Ads (AMA)

EP107: Audio Advertising’s Big Leap in 2025


Market Dminance Guys, hosted by Corey Frank, CEO Branch 49, Chris Beall, CEO ConnectAndSell

Guest:”Mary”

EP250: The Silent Cold Call – When AI Goes Mute and Expertise Takes Over


Rooted in Revenue hosted by Susan Finch & Lany Sullivan

Guest: Chris Champion, Author, Speaker, Producer

Beyond the Hustle: Why Peace Matters in Business and Life


All-Volunteer, All Heart from Binky Patrol Comforting Covers for Kids

EP74: Non-Profit Tech Audit: Simple Steps to Save Your Org Money


Sales Pipeline Radio from Heinz Marketing, hosted by Matt Heinz

Guest: Jesse Humphrey, VP of Marketing, Diversified

Balancing Brand & Demand in B2B

The Granite List Live from Connect Healthcare Collaboration hosted by Sally Pace and Leigh Dill

Guests: Michael Riley Jr., CEO of Sustainable Health Index (SHI), and Jennifer Gamboa, Managing Partner for SHI

The Root Cause of Rising Healthcare Costs


Know, Grow, Go! from Holy Trinity Catholic Church in Beaverton, OR – Fr. Bill, Fr. Anthony, Deacon Brett

Resist becoming a practical atheist