What happens when you combine decades of sales wisdom with cutting-edge AI coaching? You get a fascinating conversation about the future of sales performance.
In this episode, Chris and Corey sit down with Jared Zelman, CEO of Othello (formerly Cicero), who’s built an AI virtual assistant that coaches sales reps through every part of their deals in real-time. From whispered suggestions during discovery calls to automated follow-ups, Othello is turning B-players into A-players and saving top performers 7+ hours per week. Discover why Sandler methodology emerged as the AI’s preferred approach, learn the difference between going “rote” versus “rogue” in sales situations, and find out how simple desktop notifications are creating 15% win rate improvements across Fortune 500 companies. Whether you’re struggling with team performance consistency or looking to scale coaching across your organization, this episode reveals how AI is finally solving the age-old challenge of converting average performers into top producers.
Wondering why your brand isn’t showing up in answer engines like Google AI Overviews, Perplexity AI, and ChatGPT—even though you’ve been investing in content and SEO? Maurice White, who leads SEO at Mod Op, is back to explain the rise of Generative Engine Optimization (GEO) and why it’s changing the way we think about search. Maurice and Tessa Burg break down what GEO means, how it fits into your existing SEO strategy and the concrete steps you can take right now to make your brand more visible in AI-generated answers. You’ll learn how to build helpful, high-quality content that AI engines recognize and reward, and how PR and brand mentions now play a key role in visibility. Maurice also shares free and paid tools you can use to measure your GEO progress—so you’re not just guessing, you’re growing. Whether you’re a marketer, content creator or brand leader, this episode offers smart insights and real takeaways to help your brand show up where it matters most.
Rotary clubs, Lions International, Chambers of Commerce, and countless other service organizations are dying. Membership is aging out, younger generations aren’t joining, and traditional models that worked for decades are failing spectacularly. In this eye-opening episode of Rooted in Revenue, host Susan Finch and guest Miguel de Jesus tackle this crisis head-on. Miguel, a seasoned executive who went from East Harlem public housing to building $2B in revenue at Paychex, brings decades of organizational leadership experience. Susan, running a nonprofit in Oregon while watching service organizations struggle, offers frontline perspective on what’s not working. Together, they dissect why Monday noon meetings don’t attract busy professionals anymore, how ego-driven leadership kills organizations just like it kills companies, and why value propositions matter more than tradition. But this isn’t just about problems – it’s about solutions. Discover how to reach students before they graduate, why “actionists beat activists” with younger generations, and how organizations can adapt their models without losing their mission. Whether you’re leading a Rotary club, Chamber of Commerce, or any community organization, this conversation offers a roadmap for survival and growth.
