What’s the secret sauce to nailing discovery calls? Is it your intricate questioning strategy? Your ability to build quick rapport? We’re exploring an underappreciated element today – the power of tonality. From a Marine drill sergeant’s verbal shock and awe to real estate power players commanding eight-figure deals, our esteemed guests get vocal about vocal dynamics. Join Chris, Corey, and their guests, Henry Wojdyla and Shawn Sease as they battle assumptions, pregnant pauses, and the occasional restraining order. You’ll hear straight from the horse’s mouth why tonality eclipses terminology and how losing your cool in discovery can cost you deals. If your team overlooks today’s vocal victory tips, you’ll condemn them to tone-deaf discovery call defeats.
Do you feel your company’s brand lacks purpose and focus? Is your brand failing to connect emotionally with customers? As CEO, you recognize the importance of brand, yet struggle with how to fortify it amid economic uncertainty. This week’s Success Beneath The Surface podcast tackles that challenge. Host Deborah Fell interviews Nancie McDonnell Ruder, founder of Noetic Consulting, on the intersection of brand, culture, and growth. With over 20 years of advising executives, Nancie provides tangible advice on how to strengthen brand affinity and awareness. Learn a framework for brand measurement to benchmark progress.
In the latest Leader Generation episode, they celebrated a milestone: the first anniversary of Chat GPT’s launch. Alon Yamin from Copyleaks joined Tessa Burg to discuss the impact of generative AI on marketing and technology. They tackled some big issues: the excitement and skepticism around AI, the need for governance, plus the challenges of data security and privacy. Tessa and Alon also got into AI accuracy and the risks of “AI hallucination,” where AI-generated information may not always be correct. They also chatted about the Biden administration’s recent executive order on AI, aiming for a safer future.
Sally and Leigh are joined by David Stedman. He saw a problem with the fact that over 60% of Americans live paycheck to paycheck. After working on Wall Street and operating a hedge fund for a number of years, Stedman had a desire to help people, so he changed careers and became the CEO of BrightDime. This week, he joins the show to discuss the benefit BrightDime and its team of experienced financial coaches bring to employees, how they keep employees engaged, and the overall importance of financial wellness.
As an instructor for the Direct Marketing Association of Northern California, Susan Finch regularly updates her hands-on workshops. This is for tomorrow’s Podcasting Production Masterclass Part 3: Publish, Promote, and Grow! This is a quick checklist of 13 items you should have ready before you launch. It’s only a taste of the course, but we hope you find it helpful. It’s three two-hour courses limited to 15 people and is jam-packed with tips, tools, and guidance. She is teaching this exclusive series in January and April.
