In this solo episode of Market Dominance Guys, Chris Beall unveils the ultimate sales KPI: pipeline dollars generated per rep hour. This metric is a game-changer for CROs, CFOs, and CEOs looking to optimize their sales efforts and drive business growth. Chris explores the importance of measuring and maximizing this KPI, sharing insights from ConnectAndSell’s own data and revealing the significant potential of a well-executed market dominance program. He breaks down the different types of attribution, ideal conversation and meeting rates, and optimal prospecting hours per week. Whether you’re a sales leader aiming to improve your team’s performance or a C-suite executive seeking to understand the economics of your sales efforts, this episode will help you discover how pipeline per rep hour can help you take your company’s revenue generation to new heights.
In this commentary, Deborah Fell reflects on her conversation with Joe Grace from the previous episode. She relates Joe’s insights to her own experience working with a trampoline park client in Canada whose business was threatened by new competitors. Deborah describes how she helped the client segment their customer database, tailor messaging and offers, and improve the customer experience, ultimately allowing them to recover lost revenue and grow the business. She emphasizes the importance of deeply understanding the customer and focusing on the details of the 360-degree experience. Deborah then highlights a clip from the Joe Grace interview where he discusses his success with direct-to-consumer marketing of the Thighmaster in the 80s and 90s, and how the insights he gained about marketing to women proved valuable in later turning around WebMD’s struggling business.
Discover key strategies for navigating the post-cookie marketing landscape on this episode of the Leader Generation podcast. Host Tessa Burg and veteran strategist Shannon Sullivan discuss the implications of cookie deprecation. With over two decades of expertise, Shannon clarifies the shift towards first-party data and how marketers can turn these changes into opportunities for deeper customer engagement. This episode is perfect for professionals looking to refine their digital marketing tactics with actionable advice for today’s privacy-centric online world.
Susan Finch and Lany Sullivan dive into the crucial decision of hiring generalists or specialists for your business in this insightful episode of Rooted in Revenue. They discuss the roles of virtual assistants (VAs), online business managers (OBMs), and the importance of finding the right fit for your team. Lany emphasizes the significance of hiring based on your specific needs and goals, rather than defaulting to a VA. The duo also touches on the value of fostering a supportive and empowering work environment where team members feel comfortable questioning decisions and suggesting improvements. Tune in for valuable tips on building a team that aligns with your vision and propels your business forward.
Fr. Anthony took a poll in mass asking who is certified in CPR. He was happy to see at least half of the congregation raised their hands confidently. He went on to remind those attenting that Jesus administered spiritual CPR when he breathed into His disciples to take away their disappointment and fear and give them His peace (Jn 20:21-23). He resuscitated and revitalized them, giving them strength to carry out the work of being instruments of God’s mercy. He does the same for us to take away our wounds, our shortcomings and sins.
