Since our focus at the Market Dominance Guys is lending a hand to companies and offering techniques and insight to market penetration, transitioning to NEW and additional markets may be something that isn’t at the top of the list. But, Geoffrey Moore argues – as we discussed in an earlier episode about his book, “Crossing the Chasm” – that breaking into any market is an aggressive act. And as such, Moore proposes a specific and consistent and testable strategy for moving from one market to the next with success. And testing and entering a new market is often a much more simple exercise than many realize…especially if you have the alternative capital – SDRs – to invest in it. It is through your SDR team, after all, that is the means by which you’re going to identify the ripeness and opportunity that exists in a new market. With their number one job to be an instrument of market exploration and their number two job to be an instrument of market expansion. Knowing the critical elements of successful optimization can make all the difference between a costly mistake and better delivery of care when considering whether to pursue a new EHR selection.
Afia, A SimiTree company hosts this episode of SimiTree Health360. Melanie Elliott, Vice President, Analytics Strategy and Elizabeth “Liz” Kern, Principal Consultant, share insights into successfully optimizing EHR systems to obtain more meaningful data insights for your organization.
On Success Beneath the Surface, we learn from Peter Schwartz, CEO Coaching & Development, Master Chair Vistage, about his journey and insights into leadership. Through his personal experiences, he emphasizes the importance of embracing leadership and influencing outcomes. Peter’s involvement in an internet startup was a turning point that made him realize the significance of creating a positive environment as a leader.
Dr. Jeff Gudin and Dr. Jack Kain form Quest’s Topics in Drug Testing want to share critical information about Fentenyl that could help you save a life. They discuss and share information regarding the following: Latest trends in the drug misuse epidemic in the US, What you need to know about fentanyl, and Why you need to consider drug testing for fentanyl (and other illicit substances) and how to implement drug testing in your practice.
As businesses increasingly turn to AI to optimize their operations, marketers must learn to leverage this technology to stay ahead of the curve. In this episode, Tessa Burg, host of Leader Generation by Mod Op, shares practical tips on how leaders can use AI to manage and operate marketing agencies as well as how to balance its use with human creativity. Tessa Burg explores the impact of this technology on marketers and provides insights on how to adapt to this new landscape.
Finally, Deacon Brett dares us to gather when others scatter. We don’t all look the same way, think the same way, or vote the same way – and yet, here we are, gathered together by God’s love around this Table. All of us have someone in our life, even if we disagree with them or they make us uncomfortable, who needs encouragement, a simple hello, an invitation to go for a walk. Find that person; notice them; gather them in.
