What’s your Big Idea? And does your Big Idea solve your prospect’s Big Problem? Exploring this important aspect of a discovery call today are Chris Beall and Corey Frank, our Market Dominance Guys. As Chris explains it, at the beginning of a discovery call, you don’t really know what problem your prospect is facing. If realtors are seeing a pick-up and are anticipating a solid October, WHY? Employers calling employees back to work, Employees finding another job (getting an average 10% raise),First-time home buyers seeing the opportunity, and Investors. Salespeople in the B2B space are typically looking a best-fit accounts versus individual prospects. Therefore, marketing and sales aren’t on the same page. Jon Miller, Chief Marketing Officer at Demandbase joins Tessa to discuss marketing and sales alignment. As well as using data to access purchase intent, and switching to MQAs (marketing qualified accounts) as a performance metric. There is plenty of free advice on how and what to do to manage your business through and out of the health crisis. Some of it is getting recycled pretty regularly and is starting to seem stale. Mark Coronna sits down with Kyle Arneson. He felt you’d find Kyle’s approach to leadership fresh and empowering. Bootstrap non-profits are always looking to grow their volunteer base. Finding good partners is a way to do it. Susan Finch walks charities through ideas of how to involve partners, sponsors, groups that will be so happy you brought your event to them. She’s been doing it for 27 years, 2-3 times a year. Binky Patrol chapters have their own local events with local partnerships. Great tips on All Volunteer, All Heart from Binky Patrol
Market Dominance Guys from ConnectAndSell and Branch49 hosted by Chris Beall and Corey Frank
Is Your Product the Answer?
The Double Comma Club from the Rueth Team OneTrust Home Loans hosted by Nicole Rueth
Four Reasons Real Estate Just Picked Up Again
Leader Generation from Mod Op hosted by Tessa Burg and Cheryl Boehm
Guest: Jon Miller, CMO at Demandbase
The Death of MQLs: How To Measure Marketing Performance
The Practical CMO hosted by Mark Coronna
Guest: Kyle Arneson, Founder, World Leadership Partners
GET MOVING – The Two Most Important Words You Need to Know
All-Volunteer, All Heart from Binky Patrol Comforting Covers for Kids hosted by Susan Finch
How to Find Partners for Your Charity Event
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