Who’s the Key Man? The Measuremet Trap, Tornados & Blankets, God’s Sparkly Tow Truck
Ever feel overwhelmed by all the data and metrics coming your way? You're not alone. In this episode of Leader Generation, Tessa Burg talks with Scott Sutton about one of marketing's biggest challenges: figuring out [...]
You Earned it – Now Flaunt it, Introverts Make the Best Salespeople, Every 4-5 Years Something Will Break You
Gene Holtzman didn't start out in staffing. He started in the South Bronx, working with drug addicts and unemployed people in the late 1970s, building nonprofits and figuring out how to help people find work. [...]
Trust Me, Serving the Kids Nobody Sees, The Bridge Leaders Need For The AI Era
AI isn’t just changing marketing tools—it’s changing how leaders think about strategy, value and growth. In this episode, Tessa Burg talks with Mariano Bosaz, author of Digital Mindset: Marketing Strategies for the AI Era, about [...]
Rethinking Marketing Measurement, The Loneliest Job in the World, The Promise of Time, Getting Over the Ask
Marketing used to feel more predictable. You picked your channels, launched a campaign and tracked performance in a fairly linear way. Today? Consumers are bouncing between social, search, streaming, AI tools, connected devices and more—all [...]
Death of Trade Schools and the Effect, Restraint as a Tool, Seniors and Their Renewed Purpose
Kevin Stevick, CEO of RH Shepard joins Deborah Fell and shares hard-won wisdom from 40 years in manufacturing: your people aren't a cost center—they're your competitive advantage. Kevin breaks down why the most successful private [...]
Jagged Edge of AI, Your Tone of Voice Tells All, What is Rooted in Revenue?
After getting flooded with AI-generated guest pitch emails, Susan and Lany decided to remind everyone what Rooted in Revenue is really about. It's not just about making money. Everything you do impacts your revenue: your [...]