The Measurement Trap, The Sales Cycle, No Surprises Act in Practice
Ever feel overwhelmed by all the data and metrics coming your way? You're not alone. In this episode of Leader Generation from Mod Op, Tessa Burg talks with Scott Sutton about one of marketing's biggest [...]
From Boss to Leader, The AI Threshhold, Chris Beall’s Provocative Proposal
AI is changing everything, but not in the way most leaders think. In this episode of Leader Generatio from Mod Op, Rishad Tobaccowala breaks down how we got here, from the early days of broadcast [...]
Withholding Information, Evolve from Boss to Leader, the Laser Pointer Problem with Sales
AI is changing everything, but not in the way most leaders think. In this episode, Rishad Tobaccowala breaks down how we got here, from the early days of broadcast marketing to today’s fast-moving, AI-powered world. [...]
Agents, Neurons & Bots, 2 Companies – 1 Marriage, Uncovering A-Players, Experience Camps
Tessa Burg talks for a second time with Mariano Bosaz, Global VP of Consumer Data and Strategy at Coca-Cola and the author of “Digital Mindset.” This time, they dive deeper into practical applications of digital [...]
Wile E Coyote, The Power of the Welcome, Strategy Without Empathy
During National Women’s History Month, Leader Generation welcomes Nicole Purcell for a conversation about creative leadership. While so many conversations right now are focused on AI, this episode shifts the spotlight to something just as [...]
Who’s the Key Man? The Measuremet Trap, Tornados & Blankets, God’s Sparkly Tow Truck
Ever feel overwhelmed by all the data and metrics coming your way? You're not alone. In this episode of Leader Generation, Tessa Burg talks with Scott Sutton about one of marketing's biggest challenges: figuring out [...]