This is a replay of a valuable episode hosted by our own Susan Finch, and her guest, Doug C Brown – CEO, Business Success Factors.
Doug tells us his one thing, with a City Slickers’ reference. His one thing was building an agency within the company. Listen in to hear how he did this and increased his revenue by nearly 850%! He also helps us recover when we need to identify a new ‘best audience’ without abandoning the old audience. Do not cannibalize your base overnight just to go after a new market. It’s easier to keep going with your existing clients and more profitable. Include your existing clients in your ideas. You will be pleasantly surprised that they catch your excitement and are willing to consider your new offerings.
Check out his new book: Win-Win Selling – special price for two weeks: $0.99 for the ebook version.
