Tom Svec, DemandGen’s Director of Marketing Technology Services joins DemandGen Radio host David Lewis to discuss how the roles within marketing operations have evolved over the recent years. Svec leads DemandGen’s world-class team of solution architects who assist mid-size and enterprise-class marketing operations teams with their deployment and adoption of marketing technology. Prior to DemandGen, [...]
Edison Research reports that a growing percentage of Americans are listening to podcasts. In 2016, 21% of Americans age 12 plus have listened to a podcast in the past 30 days, which is a significant growth when this share was 12%. Read the full report by Tom Webster VP Strategy and Marketing, Edison Research here. [...]
This is a two part entry taken from the white paper: How Thought Leadership Can Be Shaped by Streaming Internet Radio In our social-driven world, thought leadership is becoming a much sought-after branding position says Modern Marketing Partners in its white paper “Thought Leadership Marketing Guide: Tips & Trade Secrets for Success.” TLM (Thought Leadership Marketing) was [...]
How live-streaming internet radio for mobile and at-work listeners provides a shortcut to becoming recognized as a thought leader Funnel Radio, an internet radio network, announces the publication of an extensive white paper on the origins of thought leadership and the advantages of using live-streaming internet radio to accelerate thought leadership positioning. The author, Funnel [...]
August 24, 2016 - - Lynden, WA - - Funnel Radio, an internet radio channel, announced that DemandGen Radio, the voice of demand generation produced by DemandGen International Inc., has launched, airing at 9:30 a.m. PST every other Thursday. Funnel Radio producer, James Obermayer, said “DemandGen Radio adds a new dimension for the program lineup [...]
A whitepaper by James Obermayer. Image links to the PDF whitepaper. This white paper discusses using digital steaming live internet radio programs and podcast replays as the content source which infuses the thought-leadership message in articles, books, ebooks, white papers, blogs, nurture content, on-demand replays, press releases and email messaging to clients and [...]
Whitepaper PDF is linked to the image above. This sales pipeline thing seems so simple, on the surface. For the most part when business is doing well, pipeline management is in the realm of the sales manager. When business begins to falter everybody on the c-level team takes an interest in the pipeline [...]
Bellingham, WA -- July 7, 2016 --This first in a series of new radio programs launches July 7 Lynden, WA -- July 5, 2016 - - The Funnel Media Group™ LLC announced that it begins broadcasting CRMRadio.today on the Funnel Radio Channel as a live streaming radio program this week, at 12 noon, July 7. Targeted [...]
Bellingham, WA - - April 12, 2016 - - James W. Obermayer, founder of the Sales Lead Management Association, named Oct 10-14, 2016 as Sales Lead Management Week. Obermayer stated “Only the smartest companies with seasoned CMOs know that sales lead management is really corporate wealth management. They know that managing sales leads drives business growth, while [...]
Sales Pipeline Radio, a talk show program with experts on sales pipeline building, is hosted by Matt Heinz April 12, 2016 - - Lynden, WA - - FUNNEL RADIO, an internet radio channel produced by the Sales Lead Management Association (SLMA), announced that Sales Pipeline Radio, produced by Heinz Marketing, has launched a weekly talk show [...]