Podcast Build Measurable Revenue by using it for multiple ways! When people or companies decide to create a podcast, they are drawn to it for many reasons. Some do it for the notoriety, some to create an image of thought leadership, and still more embark on it to create content that can be [...]
This B2B Podcast Radio Program, with Co-hosts Susan Finch and Lany Sullivan, Joins the Funnel Radio Channel Program Line-up on Thursday Feb 26 2018 - - Lynden, WA - - James W. Obermayer, publisher of the Funnel Media Group LLCTM and its Funnel Radio Channel, a live-streaming internet radio station, announced that the station is expanding programming for [...]
As Matt Heinz approaches his 100th episode on Sales Pipeline Radio, he and Paul Roberts, his announcer for Sales Pipeline, debated the pros and cons of podcasting. They discuss storytelling, the importance of audio, conversations and podcasting (Matt believes podcasts are really unstructured learning time). They question banner ads and other now traditional forms of [...]
Trade shows are a must-have in B2B marketing, but there is the cost of the show and the people (people are often 2X the cost of the show). The good thing is that show leads take 20% fewer touches to close, but shows are seldom measured by their revenue return. Victor Kippes, founder and CEO [...]
Without a Sales Process Your Business is a Lottery Michael Alexander reminded me that companies should review the marketing and sales process to the same degree as they review and improve manufacturing. “Everyone does a high five,” he says, “When manufacturing improves its efficiency by a point or two and yet marketing and sales run [...]
We spend a considerable amount of time working with clients on their sales outreach and engagement processes here at Heinz Marketing. This has been more recently defined as the discipline of “Sales Development” and is something we believe every company should have a competency around. Tune in LIVE 4/13. How you identify, engage, and convert [...]
One of Edison Research's findings in its 2016 report, which continues to attract attention, is that those interviewed (2100 people aged 12 and older) using random dialing techniques, show that there was an average of five podcast programs listened to in the previous week. Further it indicates that the devices used in 2016 were 29% on [...]
Listen While You Work...from SLMA Radio a program on the Funnel Media Channel. The Growing Value of Podcasting for B2B Marketing Our guest today, Andy Paul will talk about the Growing Value of Podcasting for B2B Marketing. He is an author, consultant and podcaster. In the past 18 months Andy’s podcast series called Accelerate has [...]
iStock Photos Nancy Vogt in her Pew Research Podcast Fact Sheet mentioned the following. Go here for her extensive Podcasting: Fact Sheet which is one of the best in depth articles about podcasting in America. The New York Times, which in March 2016 announced the creation of a podcast team focuses on news and opinion programming [...]
Listen as DemandGen Radio host David Lewis and his guest Randy Frisch, Co-Founder of Uberflip, discuss Uberflip’s innovative platform for content marketing. It’s all about dramatically improving conversion while enhancing the involvement for your prospects so visitors end up “binge watching” your content. The Lead-Bait Question If you’re like most demand generation marketers, you’re trying [...]