How to Measure ROI for Trade Shows – Victor Kippes

Trade shows are a must-have in B2B marketing, but there is the cost of the show and the people (people are often 2X the cost of the show).  The good thing is that show leads take 20% fewer touches to close, but shows are seldom measured by their revenue return.  Victor Kippes, founder and CEO of Validar, is [...]

By | 2017-08-14T16:41:08+00:00 May 8th, 2017|ROI|0 Comments