The way people search for information is changing fast. In this episode of Leader Generation, Tessa Burg is joined by Maurice White and Chris Harihar for a discussion about Generative Engine Optimization (GEO). They explore how search behavior is evolving with the rise of AI tools like ChatGPT and Perplexity, and what that means for [...]
Aaron Grando guest hosts on this episode of the Leader Generation Podcast, where we explore the fast-growing world of "vibe coding" with Joe DiGiovanna, VP of Technology, and Fabio Fiss, head of the DX team at Mod Op. If you’ve heard the term “vibe coding” floating around but aren’t quite sure what it means—or how [...]
What if you could stretch your media budget without spending more? In this episode of Leader Generation, host Tessa Burg talks with Wandrille Leroy, the brains behind the Scibids AI at DoubleVerify, about how marketers can get more value from their ad spend using smarter, customizable automation. Wandrille explains how Scibids helps marketers take control of their [...]
What happens when an old-school creative jumps headfirst into AI? In this episode of Leader Generation, Tessa Burg talks with Sergio Cardona for an eye-opening look at how technology is changing the creative process. Sergio shares his journey from traditional design roots to becoming a leader in AI-driven creativity, showing how curiosity and adaptability can [...]
In this week's transformative leadership episode, Deborah Fell sits down with Brian "Lex" Luther, whose distinguished naval career equipped him with the unique perspective that revolutionized Navy Mutual. "The principles that guide a naval officer—discipline, strategic thinking, and unwavering commitment to mission- translate remarkably well to corporate leadership," shares Luther. "At Navy Mutual, we didn't [...]
Your email is your brand’s first impression. If it ends in @gmail.com, @yahoo.com—or worse, @aol.com—you're signaling to potential clients and partners that you may not take your business seriously. On the latest episode of Rooted in Revenue, Susan Finch and Lany Sullivan dig into why branded email addresses are not only a credibility must, but [...]
What if data wasn’t just something you measured, but a powerful spark for your most creative marketing ideas? In this episode, Tessa Burg talks with Boobesh Ramadurai to explore how artificial intelligence is changing the game for marketers—especially when it comes to blending data, creativity, and speed. With over two decades of experience working with [...]
If you’ve edited podcasts featuring multilingual speakers, you've likely noticed a pattern: longer pauses, more "ums," and thoughtful silences — especially from Hindi native speakers when they are interviewed in English. We have brilliant guests that are impressive, not just because of their knowledge on a subject, but because I understand they are managing 2-5 [...]
When J. Nicole Martin Lawton suddenly became CEO of Phoenix Language Services in May 2020, it was under extraordinary circumstances. Not only was the world grappling with a global pandemic, but she had just returned from maternity leave with her second child when her father, company founder Bill Martin, passed away. In that moment, Nicole [...]
Deborah Fell connects with Ryan Frederick of Transform Labs about strategic technology implementation. Ryan positions his firm as independent advisors rather than product reps, ensuring "our advice to clients is in the best interest of the client." Ryan captures the uncertainty many CEOs face with a compelling metaphor: "It's almost like being on a foggy [...]