Speaking Gigs vs. Podcasting the Long-term Reach
Speaking gigs (on-site workshops/conferences) are nice for a resume, which generally helps you get more speaking gigs, but aside from that, unless you have a booth at the conference, most don’t have a high rate [...]
Hiring pipeline builders, Industrial Marketing, Customer Retention Programs
CROs, VP of Sales or VP of SDRs need to be able to persuade like Atticus Finch, write and email like Tarantino, and perform like DiCaprio. You’re actually looking for people to have a decent [...]
Pipeline problem or SDR shortage, Authentic persuasion, improving your opportunities
How are you tracking your pipeline’s success? If you are only looking at one quarter or two, you are missing the larger picture of the attribution. Most of the results are going to be 3, [...]
Marketing roller coaster, Sales pros are lyricists, Damned lies, Outcome-based budgets
A company’s leadership – the lead singer, picks up the pieces and fills in the holes in a performance. Their drummers keep the rhythm of the deal moving forward so everyone can stay in time. [...]
Employer branding, The B-side leadership, IP opportunities, Lowering insurance rates, Marketing in a recession
What helps make someone an effective leader? According to Market Dominance Guys guest, Paula White, the Leadership DJ of Side B Consulting, it’s all about employing a leader’s human side along with their business side [...]
A Translator of the Message – Podcast Editing at the Heart
Recently, Austin Finch, editor for Love Your Team and Market Dominance Guys, was invited by Chris Beall on their show. One part of the conversation was about editing and how Austin feels about his job [...]