This week, Corey Frank and Chris Beall explore the power of conversations as the key to thriving in a future sales market increasingly clogged by AI. As digital channels become oversaturated and ineffective, the skilled rep emerges as the crucial resource, capable of navigating the uncrowded paths to success. Chris emphasizes that the robustness of results always sticks to where there is a constraint of nature, and in sales, that constraint is the skilled rep. While AI continues to congest the digital highways, there remains a parallel freeway that no one is driving on – one that can only be accessed through genuine, trust-building conversations. Corey and Chris discuss how to manufacture and curate these conversations over time, ultimately leading to market dominance by owning the digital freeway. Join them for this episode, “Navigating the AI-Clogged Digital Highway in Sales.”
Deborah Fell welcomes Joe Leo, the CEO and Founder of Def Method, a data science and custom software development consultancy. Joe’s entrepreneurial journey started with a humorous misinterpretation of his father’s advice, leading him to strike out on his own. As he navigated leadership challenges, Joe learned to focus on the right people and clients and deliver value. His detail-oriented approach and ability to learn from mistakes have been crucial in shaping Def Method’s enduring company culture and success. From managing data silos to leveraging AI in revolutionary ways, Joe’s experiences will resonate with seasoned SAAS entrepreneurs who have faced their own set of challenges.
Join Tessa as she welcomes back Matz Lukmani to discuss optimizing your ad campaigns with Google’s extensive media inventory for improved lead quality and conversion rates. Matz, a product lead for Google Performance Max, shares compelling success stories from companies who’ve seen notable enhancements in lead qualification and ROI after upgrading their campaigns. He stresses the need for robust measurement and patience to fully leverage PMax. Tune in to learn how to refine your lead generation tactics and achieve remarkable results with Google Performance Max. Plus, don’t miss your chance to get a virtual front-row seat at Google Marketing Live on Tuesday, May 21, 2024, to discover the latest Google Ads innovations and see how Google AI can boost your business. Register now.
In this quick episode, Rooted in Revenue shares valuable insight about the importance of professional editing and proofreading when translating marketing materials into another language. While AI tools can be helpful, they may not always capture the nuances and cultural context needed for effective communication and translation. Professional proofing and editing are particularly important if you have a detailed branding guide.
Susan Finch, founder of Binky Patrol, discusses the importance of having a cohesive branding package for nonprofit organizations looking to scale up. She shares insights from her own experience, highlighting the need for consistent messaging, logos, fonts, and phrasing across all chapters and volunteers. Susan also touches on the benefits of streamlining processes, such as providing digital patterns and outsourcing printing, to save time and money. By creating a comprehensive branding guide, nonprofits can ensure that their volunteers have the tools they need to represent the organization effectively and maintain a strong, recognizable brand. Whether you’re a small nonprofit just starting out or an established organization looking to grow, this episode offers valuable advice on the power of branding and the steps you can take to create a cohesive brand identity.
