#10: EP77: Feature: Executive Insights On AI’s Impact On Marketing Integrating generative AI into marketing workflows is a move only a select few forward-thinking leaders are making. We’re excited to collaborate with the Test. Learn. Grow. podcast to feature discussions with two such trailblazers—Tessa Burg, host of Leader Generation and CTO at Mod Op, and [...]
In this episode of our Mental Models series, Chris kicks off by comparing sales processes to a manufacturing line, where quality at each step is crucial. But he quickly switches to a meatier topic: the role of "the guesser" in business decision-making. "Time is never our friend," Chris warns as he unpacks why every organization [...]
#10: EP229 Navigating the AI-Clogged Digital Highway in Sales In this episode, Corey Frank and Chris Beall explore the power of conversations as the key to thriving in a future sales market increasingly clogged by AI. As digital channels become oversaturated and ineffective, the skilled rep emerges as the crucial resource, capable of navigating the [...]
#10: EP64: Leading Leaders - Balancing Accountability and Empowerment Deborah Fell reflects on her recent conversation with James Hyman, a seasoned turnaround CEO and board member. Deborah discusses the critical insights from their full episode, focusing on themes of leadership, accountability, and empowering teams. #9: EP58: The CEO's Role in Creating Elite Teams Deborah interviewed [...]
In this next episode of our Mental Models series, Chris Beall tackles two critical aspects of modern sales strategy. He begins by examining the 'do nothing' competitor - often your most formidable adversary. Chris uses vivid analogies to illustrate why prospects cling to the status quo, invoking the familiar and ominous warning that 'Winter is [...]
In this episode of our Mental Models series, Chris dives into the crucial topic of strategic positioning and the competitive landscape. Chris dissects how to effectively align team mental models, using ConnectAndSell as a real-world example. He explores the concept of positioning against alternatives, emphasizing the importance of complementary strategies and differentiating based on customer [...]
In this brief episode, Market Dominance Guys' Chris Beall introduces some intriguing ideas about the crucial role of mental models in achieving market dominance. He touches on how our biases shape these models, the importance of learning over mere execution, and even hints at a mysterious new product born from an AI collaboration. But this [...]
Shane Mahi invited Susan recently to be a guest on his show, CXNNECT Podcast. Thank you to Shane and MEGA.AI for inviting her to this discussion, diving into historical motivation and ideas many people miss in their marketing strategies. Are you struggling to make your brand stand out in the crowded digital landscape? Are you [...]
Building a target account list is the critical first step for any successful sales strategy, yet it remains an overlooked and haphazard process at many SaaS firms. Rather than leave targeting up to individual reps, centralize it to boost efficiency and revenue growth. As Helen Fanucci, founder of Pipeline Power, Chris Beall, and Corey Frank [...]
Are you ready to sculpt your way to market dominance? In this episode of Market Dominance Guys, Chris Beall embarks on a solo journey to explore the art of crafting your perfect target list. He's also apologizing to you for glossing over this essential aspect of your sales strategy, and now he's determined to make [...]