13 Tips Before You Launch Your Podcast

December 13th|Blog, Podcasting Tips, Resources|

As an instructor for the Direct Marketing Association of Northern California, Susan Finch regularly updates her hands-on workshops. This is for tomorrow's Podcasting Production Masterclass Part 3: Publish, Promote, and Grow! This is a quick checklist of 13 items you should have ready before you launch. It's only a taste of the course, but [...]

Navigating Innovation and Communication to Bridge the Chasm

November 30th|Blog, Funnel Radio|

Many a promising startup has seen their lofty dreams dashed on the rocks due to lacking a bridge to cross that yawning chasm, separating early adopters from pragmatic mainstream buyers. Chris has contended with this treacherous chasm across multiple expeditions. Those early adopters feature prominently in startup lore - enthusiastic pioneers who relish new technology, [...]

The Confidence to Connect: Insights on Overcoming Fear, Building Networks, and Empowering Outreach

November 16th|Blog, Funnel Radio|

Alex McNaughton continues his visit with Chris to share psychological insights that challenge traditional sales training. As an AI entrepreneur, Alex emphasizes confidence should be the priority when onboarding salespeople, not technique. He advocates first building enough confidence just to "pick up the phone” and draws parallels between sales and coaching - both guide people [...]

The Heart of Innovation: Leading with Empathy and Vision

November 2nd|Blog, Funnel Radio|

In the last episode of Market Dominance Guys, our Sales sultans, Corey and Chris tackled the folly of chasing too many shiny objects. Now, Chris shares pragmatic insights on building resilient teams for the marathon versus the sprint. Should staff know the messy truths from day one? Chris believes people need full commitment to the [...]

Innovation Endures When Teams Support People Over Data

October 26th|Blog, Funnel Radio|

Chris and Corey talk about getting punched in the face as practically a rite of passage for startups with seemingly bulletproof business models. Spreadsheets might predict hockey stick growth, but, as Corey says, "customers aren't formulas on a page. They're human beings who are often "repulsed by new technology". Adoption requires an emotional journey and [...]

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