You Only Have One Product, AI’s Impact On Marketing, Becoming a Hottie, Transactional vs. Lifetime Customers

January 11th|Blog, Funnel Radio, Sales Pipeline Radio|

Closing sales requires trust, and trust is built through conversation. As Chris Beall notes, in B2B, the gateway to ongoing dialogue is the discovery meeting. Yet, too often, sales teams fail to view the meeting itself as the product they are selling. As Bruce Lewolt highlights, sellers must frame their sincere care for the customer’s [...]

Top 10 Episodes 2023 for Success Beneath the Surface

January 10th|Funnel Radio, Show Highlights|

#10: EP13: Building a Business on Solutions Rather Than Problems In this episode, Herby Duverné continues sharing his journey of building a business on solutions by understanding needs and pivoting towards growth opportunities. #9: EP32 Keep People at the Center, and Your Company Will Grow Ripple Effect's 200+ employees are a tight-knit, loyal crew, with [...]

Top 10 Episodes 2023Q4 Leader Generation

January 4th|Funnel Radio, Show Highlights|

#10 EP76: Harnessing AI & Tech For Next-Level Marketing In this episode, Tessa Burg and Derick Schaefer discuss the rapid evolution of AI in marketing. You’ll get an inside look at the challenges companies face when they blindly adopt AI—emphasizing the need for a solid AI strategy backed by clear business metrics. #9 Google Performance [...]

13 Tips Before You Launch Your Podcast

December 13th|Blog, Podcasting Tips, Resources|

As an instructor for the Direct Marketing Association of Northern California, Susan Finch regularly updates her hands-on workshops. This is for tomorrow's Podcasting Production Masterclass Part 3: Publish, Promote, and Grow! This is a quick checklist of 13 items you should have ready before you launch. It's only a taste of the course, but [...]

Navigating Innovation and Communication to Bridge the Chasm

November 30th|Blog, Funnel Radio|

Many a promising startup has seen their lofty dreams dashed on the rocks due to lacking a bridge to cross that yawning chasm, separating early adopters from pragmatic mainstream buyers. Chris has contended with this treacherous chasm across multiple expeditions. Those early adopters feature prominently in startup lore - enthusiastic pioneers who relish new technology, [...]

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