Podcasts, where executives in the company assume a public leadership position by discussing important topics in sales and marketing with customers, prospects and industry leaders, can be a vital part of your marketing outreach. In addition, podcasts provide a treasure trove of content that can be used in a dozen ways. Here are Ten reasons [...]
Podcast Build Measurable Revenue by using it for multiple ways! When people or companies decide to create a podcast, they are drawn to it for many reasons. Some do it for the notoriety, some to create an image of thought leadership, and still more embark on it to create content that can be [...]
This B2B Podcast Radio Program, with Co-hosts Susan Finch and Lany Sullivan, Joins the Funnel Radio Channel Program Line-up on Thursday Feb 26 2018 - - Lynden, WA - - James W. Obermayer, publisher of the Funnel Media Group LLCTM and its Funnel Radio Channel, a live-streaming internet radio station, announced that the station is expanding programming for [...]
As Matt Heinz approaches his 100th episode on Sales Pipeline Radio, he and Paul Roberts, his announcer for Sales Pipeline, debated the pros and cons of podcasting. They discuss storytelling, the importance of audio, conversations and podcasting (Matt believes podcasts are really unstructured learning time). They question banner ads and other now traditional forms of [...]
We spend a considerable amount of time working with clients on their sales outreach and engagement processes here at Heinz Marketing. This has been more recently defined as the discipline of “Sales Development” and is something we believe every company should have a competency around. Tune in LIVE 4/13. How you identify, engage, and convert [...]
One of Edison Research's findings in its 2016 report, which continues to attract attention, is that those interviewed (2100 people aged 12 and older) using random dialing techniques, show that there was an average of five podcast programs listened to in the previous week. Further it indicates that the devices used in 2016 were 29% on [...]
Listen While You Work...from SLMA Radio a program on the Funnel Media Channel. The Growing Value of Podcasting for B2B Marketing Our guest today, Andy Paul will talk about the Growing Value of Podcasting for B2B Marketing. He is an author, consultant and podcaster. In the past 18 months Andy’s podcast series called Accelerate has [...]
iStock Photos Nancy Vogt in her Pew Research Podcast Fact Sheet mentioned the following. Go here for her extensive Podcasting: Fact Sheet which is one of the best in depth articles about podcasting in America. The New York Times, which in March 2016 announced the creation of a podcast team focuses on news and opinion programming [...]
Listen as DemandGen Radio host David Lewis and his guest Randy Frisch, Co-Founder of Uberflip, discuss Uberflip’s innovative platform for content marketing. It’s all about dramatically improving conversion while enhancing the involvement for your prospects so visitors end up “binge watching” your content. The Lead-Bait Question If you’re like most demand generation marketers, you’re trying [...]
Tom Svec, DemandGen’s Director of Marketing Technology Services joins DemandGen Radio host David Lewis to discuss how the roles within marketing operations have evolved over the recent years. Svec leads DemandGen’s world-class team of solution architects who assist mid-size and enterprise-class marketing operations teams with their deployment and adoption of marketing technology. Prior to DemandGen, [...]