Podcast Build Measurable Revenue by using it for multiple ways! When people or companies decide to create a podcast, they are drawn to it for many reasons. Some do it for the notoriety, some to create an image of thought leadership, and still more embark on it to create content that can be [...]
As Matt Heinz approaches his 100th episode on Sales Pipeline Radio, he and Paul Roberts, his announcer for Sales Pipeline, debated the pros and cons of podcasting. They discuss storytelling, the importance of audio, conversations and podcasting (Matt believes podcasts are really unstructured learning time). They question banner ads and other now traditional forms of [...]
Trade shows are a must-have in B2B marketing, but there is the cost of the show and the people (people are often 2X the cost of the show). The good thing is that show leads take 20% fewer touches to close, but shows are seldom measured by their revenue return. Victor Kippes, founder and CEO [...]