Another inspiring playlist for this week. Starting with Market Dominance Guys. In this episode, Gerhard Gschwandtner compares ChatGPT to a painter’s palette with an infinite amount of colors, and salespeople are the artists who must decide how many colors to use and when the painting is finished. The hosts discuss the role of technology in sales and how salespeople can use ChatGPT to harness its intelligence to make more informed decisions. Tessa Burg and her guests, Lucie Repshire and Jenn Day from Colgate-Palmolive, Europe talk about How content creation can improve the consumer experience online, and consumer search intent and how it shapes content strategies. As consumer behaviors continue to evolve, it’s important to rethink the role of your website for your CPG brand. We hope you found the insights shared by our experts valuable and informative. Next, on Success Beneath the Surface, Deborah Overdeput emphasized the opportunity for sales and marketing to drive success when they work together vs when they act in silos. Deborah has a way of taking atmospheric statements like “sales and marketing alignment” and breaking them down into the practical day-to-day of what needs to be done & who needs to do what to move the business. In this final episode of the Foundations of Business Series on Rooted in Revenue, Rob Brodo, the co-founder and CEO of Advantexe, and Susan Finch discuss competitive analysis as a foundation of business acumen. They first identify who the real competitors are and how to spot them. Finally, Deacon Brett reminds us, “You don’t have to have your act together. You don’t need to hide anything. You don’t need to pretend your life is something that it’s not. Come as you are, warts and all.” For some reason, I keep hearing the Nirvana song, “Come as You Are.” You are welcome for that earworm!
Improving the Consumer Experience Through Content Creation and Sales Intelligence
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