The game isn’t won with the buzzer shot. The game is won by endless hours of preparing for the buzzer shot. Chris Beall and Susan Finch dive deep into the often-overlooked topic of prospecting costs and return on investment (ROI). Chris’s passion for the subject shines through as he challenges conventional thinking and emphasizes the importance of time as the ultimate business denominator. He reveals that traditional efficiency metrics like conversion rates and ratios have little to do with business success. Instead, he argues that prospecting is about maximizing the value of every hour and building a robust pipeline. Chris expertly breaks down prospecting ROI, highlighting the investment in time and the need to attribute pipeline growth back to conversations.
Deborah Fell unpacks last week’s episode featuring Ed Valdez, a partner and Chief Marketing Officer at Chief Outsiders, where they discussed the importance of leveraging artificial intelligence (AI) in business processes. He emphasized that companies not utilizing AI are falling behind. Real-time customer insights, such as their responses to website content and search behavior, are crucial for optimizing results and expenses. Traditional methods like focus groups are no longer efficient, as AI enables real-time learning, adjustments, and improvements.
Are you ready to take your ad performance to the next level? In this episode of the Leader Generation podcast, we explore Google Performance Max and how it can supercharge your advertising efforts using the power of artificial intelligence.
Google expert Matz Lukmani will give an overview of this cutting-edge solution that can help you optimize your ad campaigns like never before. If you’re wondering if Google Performance Max is right for you, we’ll discuss how businesses of different sizes and industries can use it to deliver exceptional results tailored to specific needs. Matz will also address rumors about Google using extra ad spend on low-performing placements. Plus, the incremental lift that Google Performance Max can bring to your marketing efforts.
Susan Finch and Rob Brodo from Advantexe delve into the crucial role of coaching in driving organizational success. Recent studies have revealed that companies with a strong coaching culture are classified as high-performing organizations, and you won’t want to miss out on that kind of achievement. Rob shares invaluable insights on coaching dialogue, effectiveness, and the overall approach. They debunk the misconception that each company’s coaching needs are vastly unique, emphasizing the core principles that apply to leadership coaching across the board.
Jessica Lea, CEO of Tria Health, joins Sally and Leigh on The Granite List Live to discuss the rising trend of diabetes medications being misused for weight loss purposes. Jessica dives into these drugs, what they do, and how to effectively prescribe them to employees for their betterment and to protect the plan.
Get to know a worthy cause. Susan’s guest, Steve Squillante, co-founder of Tiny Transplant Titans, opens up about the nights he and his wife spent at the hospital with their son, who is awaiting a liver transplant. The encounters with other families and transplant patients illuminated the challenges faced by those who lived far from medical centers or lacked the support of a partner. Steve realized the privilege they had of living just a short distance away and being able to care for their son together. Witnessing the struggles of other caregivers who couldn’t easily leave the hospital, they saw the significance of the little things they often forgot, like coffee gift cards, cozy blankets, or brand-name toothbrushes.
