Chris is back with Corey. “Every discovery call begins with apprehension,” says Chris Beall, our Market Dominance Guys’ co-host. Chris says that you need to be aware that starting a discovery call by interrogating your prospect only increases their apprehension. Data drives B2B marketing. But many marketers question how upcoming changes will shape the future of digital marketing. What’s happening with cookies? How will the migration to Google Analytics 4 (GA4) impact marketing? Is there new legislation around customer data? Tim Hayden, CEO of Brain+Trust, joins Tessa Burg to talk about data unification and trends in data strategy and what B2B marketers should focus on now and in 2023. Mark Coronna’s guest on The Practical CMO is Graham Dobbins. He talks about how even the smallest companies can be challenged by poor internal communications. Fortune-sized enterprises? Sure. But small- and mid-sized businesses? Yes, it happens too often in these businesses. Nicole Rueth asks us to think of a child you’ve been giving Tootsie Rolls to for over an hour to keep him quiet during your very important meeting. How justified is the pain that child ensues as he works his way off the sugar rush? Justified or not, inflation must be tamed, which will cause pain, but that pain is relative. It’s relative to the specific household and the specific industry. Archie Kelley, Managing Principal of SalesPhysics and creator of The Value Equation, joins Sonia and Virginia to discuss his sales technique to create a pathway to extraordinary sales results. Archie explains how value is at the core of successful selling and provides three tips to boost success and three mistakes to avoid.
Susan’s guests, Wil and Liam from Dinner and a Movie are in SE Portland daily working 1:1 with the homeless and trying to get them not just off the street and tucked away, but actually getting them out of the loop of being homeless by getting jobs, into recovery – all with dignity. They dispel many misconceptions about the homeless which includes throwing some science and data in there. This is part one of an enlightening interview. Fr. Bill winds up this list reminding us, “In order to live freely, we often have to say ‘no’ to some things to be able to say ‘yes’ to others.”
Market Dominance Guys from ConnectAndSell and Branch49 hosted by Chris Beall and Corey Frank
Calming Your Prospect’s Apprehension
The Double Comma Club from the Rueth Team OneTrust Home Loans hosted by Nicole Rueth
DMAR Sept 2022 Homeowners Have the Upperhand
and how it relates to Tootsie Rolls
Leader Generation from Mod Op hosted by Tessa Burg and Cheryl Boehm
Guest: Tim Hayden, CEO of Brain+Trust
The Future of Data for B2B Marketers
Banking Out Loud from PCBB hosted by Virginia Robbins and Sonia Portwood
Guest: Archie Kelly, Managing Principal, SalesPhysics, LLC
Extraordinary Sales Results: Tips, Mistakes, The Value Equation
The Practical CMO hosted by Mark Coronna
Guest: Graham Dobbin, Business Coach, Trainer, Speaker – Asentiv
Internal Networking is Your Key to Communication Success
All-Volunteer, All Heart from Binky Patrol Comforting Covers for Kids
Guests: Will and Liam from Dinner and a Movie PDX – talking about the power of an Otter Pop
Misconceptions About the Homeless in Portland, Oregon – Part 1
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