Chris and Corey continue their conversation with Dr. Mindy Weinstein as they delve deep into the psychology behind scarcity and its profound impact on consumer behavior. You’ll uncover invaluable insights on how scarcity appeals to different generations, especially the younger demographic, and how to leverage this powerful phenomenon to drive sales success. Susan Finch reminds us that today is the perfect day to set up Google Analytics 4.0 and elevate your tracking game. Even if you need assistance, her team is here to support you. And if your current team lacks the know-how, we strongly encourage them to take courses that reveal the logic behind Google Analytics 4.0. It’s not just an upgrade; it’s an entirely new frontier.

Leigh and Sally welcome Chasity Matthews, Senior Director of Growth and Partner Relations, join them for this episode to tell us about how important culture is at TrueScripts. The TrueScripts culture was recently awarded the distinction of being named one of Indiana’s “Best Places to Work”. TrueScripts’ culture carries over into their work in the PBM world as well with their unique full-disclosure policy – which you will learn is a lot different from transparency.

Deborah Fell wants CEOs who are building a future-ready business to take a few minutes here to emphasize that transforming your company for the future must also involve upskilling and transforming your team. This episode features highlights from Ep19 with Xena Ugrinsky.

Tessa explores how marketers can embrace AI tools to amplify their skills, unleash their creativity tackle complex problems, and align efforts with the overarching business vision. Join us to hear more about how marketing leaders can become the driving force for igniting change and fueling growth. To dive deeper into the topic of AI, join Tessa at the Marketing AI Conference (MAICON). She’ll join the panel discussion, “Unlocking the Power of AI for Agencies.” Use the code LEADERGEN100 when you register to receive $100 off.

Deep thoughts from Fr. Bill. Fear is a part of life, and we have all entertained our own personal fears. Our fears are a matter of perspective, especially the fear of death – perhaps the greatest fear of humanity.

Market Dominance Guys from ConnectAndSell and Branch49 hosted by Chris Beall and Corey Frank

Guest: Dr. Mindy Weinstein, Author, JArketing & Sales Keynote Speaker, CEO Market MindShift

Using Scarcity Tactics in Sales – GenX vs GenZ Psychology


Success Beneath the Surface from Chief Outsiders, hosted by Deborah Fell

Guests: Xena Ugrinsky, CTO, Co-Founder and Senior Transformation Executive at Pilot Wave Holdings Management, LLC, and Principal, Founder and Data Science Evangelist at Genre-X, Inc.

EP20: Creating a Culture of Experimentation and Learning


Leader Generation from Mod Op hosted by Tessa Burg and Cheryl Boehm

Marketing Leadership: Driving AI Adoption and Growth


Topics in Drug Testing from Quest Diagnostics hosted by Frank Samarro

Guests: Les Edinboro, Ph.D. and Jeff Gudin, M.D.

Drug testing for stimulants


Behind the Mic hosted by Susan Finch

Measuring Podcast Success: Reminder To Set-Up GA4


The Granite List Live from Connect Healthcare Collaboration hosted by Sally Pace and Leigh Dill

Guests: Chasity Matthews, Senior Director of Growth and Partner Relations,

Fifth Grade Math and Common Sense


Know, Grow, Go! from Holy Trinity Catholic Parish with Fr. Bill and Deacon Brett

Do Not Be Afraid