The only reliable way to see if your company’s value statement resonates with your prospects is to have lots of conversations with them, and for that, of course, you need salespeople. But as our Market Dominance Guy, Chris Beall, tells our guest host, Gerhard Gschwandtner, founder and CEO of Selling Power magazine, that’s not all you need. You first require an expert to craft the scripted message salespeople will use in their cold calls. John Asher’s guest Collin Mitchell tells us how building pipeline can include podcasts, video, email, and cold-calling. Nicole Rueth is getting ready for her Next Big Thing Colorado conference this month. Get a taste of the topics from four of the speakers who will take the stage in Denver. Susan and her guest, Paul Furiga continue their storytelling conversation with, Learn How to Tell Stories From Wanamaker and The Three Tenors”. Father Tony wraps up this playlist by helping us Follow OUR Star.