Funnel Media Group would love to produce your podcasts for you to promote through our Funnel Radio channel, streamed content and more. Our shows are primarily geared for B2B. But before you decide whether you want us to do it, or even if you want to try to do this yourself, there are a couple of courses that will give you a behind-the-scenes understanding of what you need to figure out before you turn on the mic, how to best organize your show, guests and episodes, as well as what to do if you started a podcast and it lost steam and the hosts lost interest.

Susan Finch, VP of Operations here at Funnel Media Group, has two courses she’s offering regularly through the Direct Marketing Association’s Northern California Chapter. It’s part of their OUTSTANDING certification courses.

These are two-hour courses filled with actionable items, tips, lists, templates and more. If you are considering a podcast, consider registering for these courses. Even if you have us do it all for you, you’ll have a better understanding of what is involved and your role in the success of your show.

The first course covers the thinking and commitment required to create and maintain a successful podcast.

How to Produce a Podcast–Fundamentals: Strategies for Setting Goals, Preparing Guests, and Promoting Your Podcast

Points that will be covered, as well as skills taught:

  • Why podcasting?
  • How can it benefit your company, your department, and even you?
  • Why do most podcasts fail?
  • How can you prevent a misfire?

This course helps you avoid pitfalls that other courses don’t teach you. You’ll master how to choose your host and guests so your listeners will want to share episodes and talk about the value your company provides, determine the best venue to host your podcast, the logic to setting up systems that work for everyone, as well as how to submit to all podcast services. As a bonus, at the end of this course, you’ll be able to download checklists and a set of templates for typical podcast graphics, social media sharing, service icons and more.

The second course she offers was due to the high-demand from attendees of the first course – they wanted MORE – more details, more tutorials.

How to Produce a Podcast—Advanced Strategies for Creating Intros, Choosing Music, and Advanced Editing and Promotion of Your Podcast

Key Takeaways

  • After this course, you will be able to plan out the structure of your physical show files to make creating many episodes simple.
  • You’ll be able to create a logical template in Adobe Audition or Camtasia.
  • You will also know how to choose the right music for your podcast and whether you must include a video version.
  • You will have a guide to creating your intro and outro copy that will be evergreen.
  • We will review how you are sharing out your show and episodes to see if there is room for improvement (there always is!).
  • We’ll give you ideas on how to get your staff enthused about sharing out your shows and how you can make it easy for them.

Some of the other courses offered by the DMANC include: